LeadSloth

SEPTEMBER 24, 2009

LeadSloth Marketing Automation Blog – Survey Results. Marketing Automation Best Practices. Social Media. And the last topic “Social Media” confirmed my gut feeling that Social Media is hotter than Inbound Marketing and Search Marketing (which were hardly mentioned by the respondents). Social Media.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

SEPTEMBER 30, 2010

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. They realize the marketing automation can only go so far, and that a human interpretation of the lead’s profile and email & web activity will uncover additional insights. Marketing Automation User Conferences.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

SEPTEMBER 24, 2009

Marketing Automation is still very new for many companies, and it’s not immediately obvious how you can get started step-by-step. If you start doing marketing automation or lead nurturing, first focus on the most attractive subset of your prospects. Choose Your Products and/or Business Unit. Make Sure You Have Enough Leads.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. Marketing Automation to Measure End-to-End ROI. Of course, Social Media is all the rage, but I would also use the Genius URL Shortener for online advertisements, list rentals, and so on.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

JULY 12, 2010

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. If you compare it with stand-alone SEO & Social Media tools, you may say it’s expensive.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

JUNE 7, 2010

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. It’s not a full-blown marketing automation system (not sure if they want to go there either), but it’s interesting to see them adding these features.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

LeadSloth

JULY 10, 2009

Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media. This is a resource website with information on marketing automation vendors, podcasts, webinars and blogs.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

APRIL 29, 2009

It is about Internet marketing: very interesting posts about SEO, PPC and Social Media. Market2Lead Marketing Automation and Lead Management blog. He writes in-depth posts on Marketing Automation best practices. Hubspot is probably both the most active and most popular blog of this list. Marketbright blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

MARCH 15, 2009

The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Using email in conjunction with social media campaigns. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

LeadSloth

AUGUST 11, 2009

I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? They all have their pros and cons, and most companies use a combination of strategies.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

JUNE 30, 2009

Should Marketing Automation systems add Inbound Marketing tools as standard features? Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. What is Marketing Automation? Why Automate Marketing? In case of marketing automation, manual execution of email drip campaigns is a drag.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

SEPTEMBER 1, 2010

There is more information available online and in social networks, and sales people get involved at a much later stage. At the same time, technology solutions enable a new way to design and automate campaigns. At the same time, technology solutions enable a new way to design and automate campaigns. New Marketing Technology.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100