Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

JANUARY 31, 2012

And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

JULY 6, 2013

YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Marketing automation is on the rise. 61 percent of marketers use marketing automation platforms, up from 43 percent last year. For more details and charts, please download the full report.'

Trends 100

Trends B2B Thought Leadership Content Marketing Thought Leadership 100

Everything Technology Marketing

JUNE 27, 2013

YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Marketing automation is on the rise. 61 percent of marketers use marketing automation platforms, up from 43 percent last year. For more details and charts, please download the full report above.'

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

Everything Technology Marketing

APRIL 15, 2012

For a complete list of B2B marketing webinars, check out the B2B Technology Marketing Channel on BrightTalk. If you are interested in producing your own B2B marketing webinars and sharing it with over 30,000 members in the B2B Marketing Community , please contact me at hhschulze@gmail.com.

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Webinar Metrics B2B Marketing B2B Case Study 100

Everything Technology Marketing

JANUARY 1, 2011

1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. This also means that more stringent demands for proof of ROI and revenue impact will be placed on social media investment.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

APRIL 12, 2011

Lead generation and nurturing is the promise of content marketing, in conjunction with marketing automation tools to deliver compelling content in a targeted fashion, and to move buyers though their buying stages and to influence their decisions (our next sneak preview will explore the reality of content marketing in terms of outcomes and results.)

B2B Marketing 100

B2B Marketing B2B Thought Leadership Marketing Automation Services Content Marketing 100