LeadSloth
AUGUST 26, 2010
This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. I asked myself: Does Marketing Automation Get Social?
LeadSloth
FEBRUARY 17, 2010
I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. Lead Generation. Lead Nurturing. Lead Intelligence.
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LeadSloth
AUGUST 4, 2009
On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. Marketing Automation to Measure End-to-End ROI. Of course, Social Media is all the rage, but I would also use the Genius URL Shortener for online advertisements, list rentals, and so on.
LeadSloth
MAY 5, 2010
Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. For now I’ll focus on the “sales” part of CRM (Sales Force Automation). Social Marketing Automation. Social + CRM + Marketing Automation.
LeadSloth
JUNE 23, 2009
The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Inbound Marketing Automation. Message for Marketing Automation Vendors.
LeadSloth
JANUARY 14, 2010
The main topic has been Marketing Automation , with several other online marketing topics blended in. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Are You Ready for Marketing Automation? Not Ready for Marketing Automation.
LeadSloth
NOVEMBER 16, 2009
In addition to Marketing Automation, there were two big topics: Social Media and CRM. I will write about Social Media some other time, and focus on CRM in this post. If that’s true, why would you still need Marketing Automation? Strong Features of Marketing Automation. Strong Features of CRM.
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