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Monday, May 24, 2010
Market segmentation is simply dividing buyers or organizations into groups that share the same needs and demonstrate similar buyer behavior. Market segments are designed to help target different groups with different positioning based on their unique pain points and needs. Tweet This! Share this on LinkedIn. Share this on Facebook.
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Tuesday, January 12, 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. predictions.
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Thursday, February 4, 2010
While marketing automation may allow your lead nurturing campaigns to be delivered to the right person at the right time and hot leads to pass to sales at the moment they are researching your product, that does not mean that your marketing programs do not need maintenance. Every week. Every Month. Every Quarter.
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Tuesday, May 25, 2010
Segmentation of your email list is a great start: smaller lists with like-minded individuals will dramatically increase click-through rates. List Segmentation. Segment Your List! recommend starting with your most important target group, because creating content for all segments at the same time can be a little overwhelming.
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Sunday, July 4, 2010
Let’s face it, there is no magic wand that will instantly get you the data that you need for your segmentation goals. It’s going to take some time and effort but there are some ways to automate the process and I’m going to focus on two examples that I came across this week. Hi everyone. People lie. Seasons change. People change.
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Monday, November 16, 2009
In addition to Marketing Automation, there were two big topics: Social Media and CRM. If that’s true, why would you still need Marketing Automation? So let’s dig in and find how Marketing Automation and CRM are different. This was the list with strong points for a CRM system (compared to Marketing Automation): SFDC.
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Friday, May 8, 2009
A few days ago I read Scott Brinker's interesting post about "Marketing Automation and Jurassic Park". In his post Scott points out the irony that many Marketing Automation vendors claim to simplify. [[ This is a content summary only. Visit my website for full links, other content, and more!
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Saturday, January 17, 2009
The heart of my presentation on Wednesday ended up as a list of 37 “best practices” for marketing automation / demand generation programs. Best practice is to make this more usable by flagging summaries such as “three visits in the past seven days” and making them available for segmentation and event-triggered marketing. But I digress.
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Monday, February 22, 2010
Over the past few years, our firm Goal Centric has engaged with high profile organizations that place a high value on performing market segmentation. 0160; Where buyer personas fit in the scheme of segmentation has been a source of confusion since the early days of design personas. 0160; Buyer Personas Segmentation.
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Monday, June 29, 2009
This process is 100% easier when you have tight integration between your customer relationship management tool and your marketing automation tool. In countless examples it has led to increased response rates and reduced the time needed to execute campaigns by eliminating redundant steps when targeting multiple segments. What do you do?
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