ANNUITAS

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A Marketing Automation Evangelist and Change Management

ANNUITAS

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS. What is your strategic focus?

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1

ANNUITAS

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. The best vendor event I ever attended was a Salesforce.com road show.

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1

ANNUITAS

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. The best vendor event I ever attended was a Salesforce.com road show.

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A B2B Perspective of Dreamforce

ANNUITAS

Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. As he has the last few years, Marc Benioff focused on Salesforce.com’s social capabilities. Observation 2: Marketing Automation is Alive & Well. Observation 2: Marketing Automation is Alive & Well.

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A Structured Approach to Demand Generation Analytics

ANNUITAS

Connect account-level outcomes to contact-level activity : CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. The problem is that most marketing automation platforms focus at the lead/contact level, collecting every action and every step taken by an individual buyer.

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B2B Events in 2015 – Where to Go and How to Learn

ANNUITAS

When I ran the Salesforce.com User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets. Only this time, it is about the entire Oracle Marketing Cloud and not just marketing automation. 3) Empathize and Imagine.

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The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology

ANNUITAS

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

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