• B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 12, 2016
    [Automation, Salesforce.com] Fast Growth Marketing: From 0 to 500,000 Users
    first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? . How can you drive fast growth with marketing? Transcript. Jim: Sure, Brian.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 16, 2016
    [Automation, Salesforce.com] Mi6 Agency’s Top Charts for August 2016
    Salesforce.com makes it’s debut at #10 as Samsung falls out of the top 5.  GE makes to second largest leap in the wake of significant partnerships and their push to open development channels. Two charts will be featured each week with some insights and thoughts from the author. Week of August 1st. Tech Innovation’s Most Recognized Brands.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 16, 2016
    [Automation, Salesforce.com] Mi6 Agency’s Top Charts for August 2016
    B2B Marketers seem satisfied with their campaign automation tools and spreadsheets and, not surprisingly, better mobile analytics resonated with nearly half of the survey respondents.  As an aside, 86% of those surveyed consider themselves successful in tracking ROI from analytics data and 82% plan to invest in improving their analytic capabilities.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 16, 2016
    [Automation, Salesforce.com] Mi6 Agency’s Top Charts for August 2016
    B2B Marketers seem satisfied with their campaign automation tools and spreadsheets and, not surprisingly, better mobile analytics resonated with nearly half of the survey respondents.  As an aside, 86% of those surveyed consider themselves successful in tracking ROI from analytics data and 82% plan to invest in improving their analytic capabilities.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Automation, Salesforce.com] Infer Named a 2016 CRM Market Rising Star
    Infer’s Predictive Ad Targeting Platform helps firms identify promising prospects and target them more effectively; it combines Infer Predictive Scoring with Infer Profile Management Platform and internal and external signals to create tailored audiences that automate workflows, strategies, and ad campaigns.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Automation, Salesforce.com] Infer Named a 2016 CRM Market Rising Star
    Infer’s Predictive Ad Targeting Platform helps firms identify promising prospects and target them more effectively; it combines the predictive scoring of Infer’s Profile Management Platform with internal and external signals to create tailored audiences that automate workflows, strategies, and ad campaigns.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Automation, Salesforce.com] The 14 Best Marketing Automation Tools
    Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation.
  • LEAD LIAISON  |  TUESDAY, JULY 5, 2016
    [Automation, Salesforce.com] Marketing Automation Software Provider Increases Opportunities for B2C Companies and Educational Institutions with Enhancements to its App on the Salesforce AppExchange, the World’s Leading Enterprise Marketplace
    Lead Liaison, a  leader in sales and marketing automation software  to the mid-market, announced an enhancement to its integration with  Salesforce , now available on the  Salesforce AppExchange , providing more opportunities for B2C companies and educational institutions to use automation to connect in entirely new ways.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 1, 2016
    [Automation, Salesforce.com] YesPath Takes Its Own Route to Managing ABM Journeys
    Today, the core roles are most often filled by marketing automation, although there are emerging alternatives such as Customer Data Platforms and Journey Orchestration Engines. This is a primary difference from conventional marketing automation products, which deliver email and often other types of messages directly.
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Automation, Salesforce.com] Top 5 Benefits of Marketing Automation for B2B Companies
    Opentopic blog >> salesforce.com When it comes to marketing, B2Bs face unique challenges. One solution to these and other problems, is marketing automation. What methods do you use to grow your customer base? What about developing those critical customer relationships? What about budget, and headcount?
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Automation, Salesforce.com] Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness
    Salesforce.com is releasing an update to its Pardot marketing automation software, which is designed to give marketers a more detailed yet easier visual view of how various aspects of a campaign are performing. Salesforce describes the new Engagement Studio. Marketing ROI Cmo marketing roi
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Automation, Salesforce.com] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    For example, Salesforce might run an ad that directs to a salesforce.com domain. If you’re growing and investing in multiple marketing channels, keep using the conversion tracking from your marketing automation platform as a substitute for attribution. What is Google’s new Salesforce integration product? What is it good for? Yes or no.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Automation, Salesforce.com] Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
    It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. That would force other CRM and marketing automation vendors to follow suit, although it's hard to imagine them matching the depth of LinkedIn's data.
  • RADIUS  |  MONDAY, JUNE 13, 2016
    [Automation, Salesforce.com] LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here
    This customer master will enhance the quality of CRM data and will push more enterprises to potentially leave other SFA solutions like Salesforce.com, Oracle Fusion, and SAP and towards Microsoft Dynamics CRM. Surprisingly, many analysts are calling this a “social” consumer acquisition, rather than an enterprise one.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 5, 2016
    [Automation, Salesforce.com] Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
    But Engagio's latest product, Engagio PlayMaker, actually does occupy a space in between marketing, sales development, field sales and customer success by connecting them without replacing existing marketing automation, CRM, or customer success systems. Some messages can be automated but most are assigned to human sales or service agents.
  • INFER  |  THURSDAY, MAY 5, 2016
    [Automation, Salesforce.com] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Leveraging a pre-built connector for Salesforce.com, the platform quickly combines a company’s prospect data with Infer’s proprietary signals. Press Release:  New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth. About Infer.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 13, 2016
    [Automation, Salesforce.com] Thunderhead ONE Provides Powerful Journey Orchestration
    There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. campaign management customer data platform customer journey management journey orchestration marketing automation marketing software martechThis, of course, is a function they share with Customer Data Platforms. Execution.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 6, 2016
    [Automation, Salesforce.com] Salesforce Purchases Deep Learning Artificial Intelligence Vendor MetaMind: Yeah, That's a MarTech Trend
    It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday. This vision of pervasive AI is how I personally expect the industry to develop. Those benefits are two sides of the same coin. It’s safe to assume that other major platform vendors will follow a similar path.
  • BIZIBLE  |  WEDNESDAY, MARCH 30, 2016
    [Automation, Salesforce.com] You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
    B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM. Neither is the data from marketing automation. Marketo) and the CRM (e.g.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Automation, Salesforce.com] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Again, this is different from defining selection rules separately for each campaign, which is how conventional marketing automation and real-time interaction systems work. Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Listen closely: It’s new. Bright.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Automation, Salesforce.com] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    The system will send message to the same person in multiple channels when possible and can run automated a/b creative tests to optimize results. Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. But many of your marketing targets are less visible. This is where Mariana comes in.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 6, 2016
    [Automation, Salesforce.com] ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)
    Although such work is in early stages at Infusionsoft, the product is being engineered to allow insertion of automated marketing features as these become available. Note also that Salesforce.com is just two years older than Infusionsoft; by the time it had reached Infusionsoft's current age, its revenue was already $4 billion. billion.
  • ANNUITAS  |  TUESDAY, MARCH 1, 2016
    [Automation, Salesforce.com] A Structured Approach to Demand Generation Analytics
    Connect account-level outcomes to contact-level activity : CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. The problem is that most marketing automation platforms focus at the lead/contact level, collecting every action and every step taken by an individual buyer. closed revenue).
  • BIZIBLE  |  MONDAY, FEBRUARY 29, 2016
    [Automation, Salesforce.com] 3 Skills Demand Generation Marketers Must Master Or Risk Going Extinct
    CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. The problem is that most marketing automation platforms focus at the lead/contact level, collecting every action and every step taken by an individual buyer. Demand gen marketers are a lot like hunter gatherers. How do we get here?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 25, 2016
    [Automation, Salesforce.com] Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results
    Messages in other channels are generated by sending lists to marketing automation, CRM, retargeting, or other external systems. Azalead has API-level integration with Salesforce.com and Microsoft Dynamics CRM. Account Based Marketing. Perhaps you’ve heard of it? You can download them both here. market. million impressions.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Automation, Salesforce.com] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics. Here’s a deeper look.
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Automation, Salesforce.com] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    believe IBM is strengthening its suite of marketing technology products; it already owns SilverPop for marketing automation. Robert and I predict it will make several more acquisitions in 2016 (possibly SalesForce.com?) to further strengthen its marketing tool set and to drive growth. Could this be part of a marketing technology play?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Automation, Salesforce.com] True Influence InsightBASE Simplifies Use of B2B Intent Data
    The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. b2b marketing intent data lead scoring marketing automation predictive analytics
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 22, 2015
    [Automation, Salesforce.com] Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
    Brightfunnel reads lead, account, and opportunity data from Salesforce.com and supplies missing connections based on things like company name. Since Salesforce.com can also capture lead source (i.e., But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 28, 2015
    [Automation, Salesforce.com] Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers
    The "what" is pretty simple: it builds a large number of models in a fully automated fashion. Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up. But buffets also imply eating more than you should.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 5, 2015
    [Automation, Salesforce.com] Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?
    Well, Marketing Applications is still a $200 million business, which makes it a major player in B2C marketing automation. Point of reference: Salesforce.com reported $505 million revenue for its B2C marketing cloud in 2015.) b2c marketing technology campaign management marketing automation martech teradataSo what happens now?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Automation, Salesforce.com] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Openprise falls roughly into this second category. It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing.
  • AMPLIFINITY  |  THURSDAY, OCTOBER 29, 2015
    [Automation, Salesforce.com] Why sales isn’t off the hook for generating referral leads
    Originally published on Salesforce.com. Referral automation software delivers what marketing promises: qualified leads. Referral automation also helps sales teams nurture existing clients, deepen client relationships, and gain even more referral introductions and qualified leads. Sound too good to be true? It’s not.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 23, 2015
    [Automation, Salesforce.com] Teradata Adds a Data Management Platform To Its Marketing Cloud.Who Will Be Next?
    already expected the other cloud vendors to do this eventually; now I expect that will happen even sooner. I’m looking at you, Salesforce.com. adtech data management platform dmp integrated marketing systems marketing automation marketing cloud marketing technology martechBut I still think it’s an important difference in mindset.
  • LEANDATA  |  FRIDAY, OCTOBER 9, 2015
    [Automation, Salesforce.com] Getting Your Leads to the Correct Place
    The Salesforce.com CRM platform doesn’t make it easy to connect leads and accounts because they essentially live in different data silos. Smart B2B salespeople and marketers have embraced this reality: Not every lead matters. That’s precisely why Account-Based Marketing has taken off as a business strategy. Those are precious.
  • LEANDATA  |  TUESDAY, SEPTEMBER 29, 2015
    [Automation, Salesforce.com] Why Three Top Marketers Saw The Light About Account-Based Marketing
    Jon Miller, a co-founder of the Marketo marketing automation platform, pleaded guilty to his role in contributing to the B2B industry’s fixation on lead tracking. LeanData matches leads to accounts in the Salesforce.com platform, which enables businesses to act on their ABM strategy. Confession is supposed to be good for the soul.
  • CMO ESSENTIALS  |  TUESDAY, SEPTEMBER 22, 2015
    [Automation, Salesforce.com] Dreamforce 2015: Focus on Insight-Driven Customer Success
    I spent last week at Salesforce.com’s annual user conference: Dreamforce. Most importantly, companies still struggle with integrating data captured through connected devices across enterprise systems such as CRM, ERP, and marketing automation. Similar to years past, the event was massive. Salesforce IQ. IoT Cloud. Healthcare Cloud.
  • SNAPAPP  |  MONDAY, AUGUST 10, 2015
    [Automation, Salesforce.com] Is Interactive Content Part Of Your Marketing Stack?
    Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Distribution. Metrics.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Automation, Salesforce.com] 10 Marketing Over Coffee Podcasts You Should Check Out
    As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. A lot of in the trenches discussion about lead scoring and the handoff of leads from sales to marketing. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ?
  • AMPLIFINITY  |  WEDNESDAY, JULY 22, 2015
    [Automation, Salesforce.com] Selling is hard! Tracking referrals in Salesforce is easy
    But while referral automation programs are often thought of as the purview of the marketing department, the most effective referral programs also leverage the strong relationships that individual sales reps have with their customers.  For Salesforce.com users, tracking referrals in Salesforce is easy! Help your salespeople out.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 20, 2015
    [Automation, Salesforce.com] How to Match Great Content to Your Sales Funnel
    For example, for RingLead, we often create top-of-funnel content around data quality, CRM implementation, marketing automation best practices, and even broader content, such as marketing and sales productivity tips. In the B2B marketing world, the buying cycle is long. Navigating the Sales Funnel. 1. Top of the Funnel. Middle of the Funnel.
  • AMPLIFINITY  |  FRIDAY, JULY 3, 2015
    [Automation, Salesforce.com] 6 referral-selling killers
    Originally published on June 29, on Salesforce.com/blog. John’s advice: “You’d better have the infrastructure in place to support all of the referrals you’ll receive.” To help his team organize and follow up on all the great leads, John is now researching referral automation platforms that integrate with Salesforce.
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Automation, Salesforce.com] HubSpot & Salesforce Sign a Partnership Pact Through 2020
    I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. There are tens of thousands of Sidekick sales acceleration users who also enjoy Salesforce.com’s CRM product. Ditto there.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 30, 2015
    [Automation, Salesforce.com] Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly
    A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” Answers came from 159 marketing automation users. The real difference is an unusually small middle group, 29% rating marketing automation as “somewhat effective”.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Automation, Salesforce.com] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). This was a common limitation among early B2B marketing automation products but many have removed it over the years. Well, maybe a little.)
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 10, 2015
    [Automation, Salesforce.com] How to Achieve Clean Data in B2B Marketing
    She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Cleaning Data with Marketing Automation. This creates a duplicate in your marketing automation system. years.
  • LEANDATA  |  WEDNESDAY, APRIL 8, 2015
    [Automation, Salesforce.com] What’s Behind the Resurgence for Account-Based Marketing
    As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. Is this just simple hype? Unsubstantiated? It will blow over? That could be true, but let’s not stop there. Sources.
  • LEANDATA  |  WEDNESDAY, APRIL 8, 2015
    [Automation, Salesforce.com] LeanData Grows Customer Base by 400% and Releases Update to Account-Based Marketing Suite
    LeanData is also compatible with other marketing automation platforms. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. Solution Includes Account-Based Nurturing for Marketo. Download. View PDF. Sunnyvale, Calif., April 8, 2015 — LeanData, Inc. About Marketo. About LeanData Inc. Sources.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Automation, Salesforce.com] MarTech Conference: Some Random Impressions and Interesting New Vendors
    If that happens – and the jury is very much out – then best of breed would make sense for many more companies, especially if best of breed vendors can build in enough automation that high user skills are also not required to benefit from their systems. Or maybe the second MarTech experience is inherently less ground-breaking than the first.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Automation, Salesforce.com] Terminus Offers Targeted Display Ads for B2B
    For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database. sales stages.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [Automation, Salesforce.com] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    And it measures engagement by analyzing visitor behaviors on the client’s own Web site, gathered through a tracking pixel, plus other data imported from marketing automation. real-time API can integrate with other CRM and marketing automation systems. Remember how much simpler life was back in 2010? Sounds pretty simple, eh?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2015
    [Automation, Salesforce.com] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
    These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. It sees itself as filling the gap between simple email systems and enterprise marketing automation products. wrote about Bislr in November 2013.
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Automation, Salesforce.com] B2B Events in 2015 – Where to Go and How to Learn
    Only this time, it is about the entire Oracle Marketing Cloud and not just marketing automation. Marketo’s annual user conference, worth attending simply because some of the brightest stars in marketing automation innovation will be on hand, sharing best practices and charting the course for Marketo’s next move. Unsure what to present?
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Automation, Salesforce.com] 10 Excel Tricks Every Marketer Should Know
    They make long manual processes simple by automating them. Google, Hubspot, Salesforce.com). Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. Why are pivot tables important? Pivot Tables help you do exactly that.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Automation, Salesforce.com] New Marketing Automation Options for Small Business in the VEST Report
    I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). But what really distinguishes dbSignals are two features beyond the normal scope of marketing automation.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Automation, Salesforce.com] The State of Marketing Technology in Asia
    They also increasingly use the marketing technologies and platforms that can automate many of their processes, and engage customers and prospects efficiently and effectively at scale. Marketing automation is growing faster in Asia Pacific than anywhere else in the world, up 51% over the last 4 years. Follow David on Twitter @ketchum.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Automation, Salesforce.com] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. resume that’s more than two pages long. Missing metrics.
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [Automation, Salesforce.com] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    Chris and Leo Merle, Act-On’s Program Manager, had a conversation about Chris’ success with marketing automation. Tell me why you decided to implement marketing automation, and what specific issues needed to be addressed. Marketing automation before sales automation. Check out The Business Case for Marketing Automation.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 18, 2015
    [Automation, Salesforce.com] Customer Data Platforms Revisited: The Future of Marketing Data
    The list of vendors in each section isn''t necessarily comprehensive, especially in crowded segments like B2B marketing automation. Indeed, the big marketing clouds from Oracle, Salesforce.com, IBM, Adobe, and others all include extensive Delivery layer functions. But things aren’t quite so simple. Here''s a summary of what I''ve seen.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 14, 2015
    [Automation, Salesforce.com] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    Please note that Fearless Competitor does accept guest posts, just like we write regularly for Salesforce.com blog. It’s easily automated and leads to results. When paired with marketing automation, lead nurture becomes quick and easy. This greater level of automation, when appropriate, frees up resources for “thinking” tasks.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 29, 2014
    [Automation, Salesforce.com] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    Atul: I’ve gone through many integration projects and worked with several different marketing automation systems. What are some of the biggest challenges marketers are facing with their marketing automation, and how does this integration address those challenges? It made his sales conversations more fruitful and personalized.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Automation, Salesforce.com] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    You may have noticed that there are many B2B marketing automation systems available. But they do go far enough beyond standard marketing automation to justify a different label. In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Automation, Salesforce.com] The Characteristics of a Marketing Automation Expert [Infographic]
    She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. What does it take to become a marketing automation expert? Here are the characteristics of a true marketing automation expert.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 16, 2014
    [Automation, Salesforce.com] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
    When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. hushly lead identification marketing automation privacy prospect databases Rego has shown me a couple of approaches over the past few years, none of which quite worked out.
  • LEANDATA  |  TUESDAY, NOVEMBER 11, 2014
    [Automation, Salesforce.com] The New State of Account-Based Marketing
    One theory has to do with the flurry of adoption for marketing automation platforms , which are being seamlessly integrated into sales force automation systems like Salesforce.com, Microsoft Dynamics, or Oracle CRM. The strategy facilitates a better view of the entire customer lifecycle for groups of target decision makers.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Automation, Salesforce.com] Lytics Adds Marketing Recommendations to a Customer Data Platform
    million funding, enrolling about 30 beta clients, releasing its initial system and a new self-service option, developing an automated process to recommend marketing programs to its clients, and abandoning the CDP label to call itself a “marketing activation platform”. In fact, Lytics could pretty much the poster child for the CDP concept.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Automation, Salesforce.com] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. automated modeling crm marketing automation predictive analytics predictive marketing predictive modeling salespredict
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Automation, Salesforce.com] Customers are still King.
    Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. For that matter, why are we the fastest-growing marketing automation company? Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. What has worked for us?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Automation, Salesforce.com] Customers are still King.
    Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. For that matter, why are we the fastest-growing marketing automation company? Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. What has worked for us?
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [Automation, Salesforce.com] Research Report: Lead Gen Not as Easy as Marketers Think
    I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Just when did demand generation get this complicated? In reality, however, things aren’t quite so convoluted.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Automation, Salesforce.com] Dreamforce 2014: Process Is More Important Than Analytics
    photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. The core technology was acquired when Salesforce.com bought EdgeSpring last June. This is no longer a new thought, but few companies have actually done it. Winners will; losers won’t.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Automation, Salesforce.com] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects -- the bread and butter of the reseller community. This post originally appeared on the Insiders section of Inbound Hub. The Switch to SaaS. Similar Model.
  • ANNUITAS  |  THURSDAY, OCTOBER 9, 2014
    [Automation, Salesforce.com] The Problem with Account-based Marketing
    Consider myself as an example of an “engaged” individual in your marketing automation system. I get calls from marketing technology vendors almost daily, based on the fact that I am a bit of a collector of white papers. Consider how leads vs. contacts work in Salesforce.com. *This post first ran June 13, 2014.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Automation, Salesforce.com] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    This definition distinguishes CDPs from traditional marketing automation products, which do their own execution, and from real-time interaction managers, which lack persistent data stores. There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Automation, Salesforce.com] How Data Science Is Transforming Sales and Marketing
    That is the promise of predictive analytics technology when applied to sales and marketing automation solutions. Companies like salesforce.com have been wildly successful in automating sales processes in organizations around the world. What in the world is data science?  And why should you care? Like a Magic Crystal Ball.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Automation, Salesforce.com] 6Sense Finds B2B Prospects Using Web Site Activities
    Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web.
  • ANNUITAS  |  WEDNESDAY, AUGUST 20, 2014
    [Automation, Salesforce.com] A Marketing Automation Evangelist and Change Management
    ANNUITAS: What does the Marketing Automation Evangelist at Salesforce.com do on a daily basis?  Mathew Sweezey:  My role at Salesforce.com entails spearheading primary research efforts, writing up the analysis, and then translating that back to our audience with what can be learned from it. What is your strategic focus?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Automation, Salesforce.com] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. Fliptop scores are loaded into a CRM or marketing automation system where they can be used to prioritize sales efforts and guide campaign segmentation.
  • FATHOM  |  TUESDAY, JUNE 24, 2014
    [Automation, Salesforce.com] Enabling Sales: Change the Point of View
    One of the most common questions I hear from sales managers is: “What is one of the best ways my sales reps can manage their day more efficiently by using salesforce.com?” Creating automation? Administrators set up automation to run behind-the-scenes. ” Pulling reports? Probably not. Not directly.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Automation, Salesforce.com] 60 Marketing Acronyms Every Industry Pro Should Know
    Examples: Salesforce.com, Google. CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada. Have you ever heard an acronym but you didn''t know what it meant? It can really throw you off your game in a conversation. 60 Common Marketing Acronyms. See SaaS.). BR: Bounce Rate.
  • THE POINT  |  FRIDAY, JUNE 13, 2014
    [Automation, Salesforce.com] 5 Common Content Syndication Mistakes
    If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your marketing or CRM database. And yet content syndication is no slam dunk.
  • ANNUITAS  |  THURSDAY, JUNE 12, 2014
    [Automation, Salesforce.com] The Problem With Account-Based Marketing
    Consider myself as an example of an “engaged” individual in your marketing automation system. I get calls from marketing technology vendors almost daily, based on the fact that I am a bit of a collector of white papers. Consider how leads vs. contacts work in Salesforce.com. know many folks in the space that do the same as me.
  • 3D2B  |  TUESDAY, JUNE 3, 2014
    [Automation, Salesforce.com] 5 Ways to Grow Your Business with Salesforce.com
    There are many ways you can use Salesforce to automate routine aspects of your business, enable collaboration, and make associates more productive. Call us at +1 718-709-0900 (US) or +39 06 978446 60 (EMEA), or contact us online to learn how we can help you meet your lead qualification goals with Salesforce.com. Drucker. Track Leads.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 14, 2014
    [Automation, Salesforce.com] High Sales Efficiency Expectations with Marketing Automation [Infographic]
    Sales Prospecting Perspectives is pleased to bring you a guest post from Brian Hansford , Director of Client Services and Marketing Automation Practice at Heinz Marketing. Marketing Automation is a leading force in this evolution, and B2B marketers are rapidly increasing their acumen to provide a direct impact to revenue generation.
  • FATHOM  |  WEDNESDAY, APRIL 30, 2014
    [Automation, Salesforce.com] Review: An Admin’s Take on Salesforce.com Spring ’14
    ’ With Spring ’14, salesforce.com has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. We integrate, automate and streamline to form personalized relationships with our customers; connectivity is simply part of the process.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Automation, Salesforce.com] An 8-Step Plan for Migrating to a New Marketing Automation Program
    Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another. ” Migrations are becoming more common in the marketing automation space. A few years ago that wasn’t the case. Sync your contacts with Salesforce.com, and start recreating workflows, lists, and forms. 7) Test.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Automation, Salesforce.com] Marketo Conference: Small Changes, Big Picture
    Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This borders on integration of Web display with marketing automation, an extremely important trend. Every major marketing automation vendor has tried to do the same. Fair enough.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Automation, Salesforce.com] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com. Vocus has been working hard to change its profile.
  • THE POINT  |  TUESDAY, APRIL 1, 2014
    [Automation, Salesforce.com] Why is Inside Sales So Scared of Lead Nurturing?
    Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives. Once initiated, the steps are as follows: 1. Marketo sends first follow-up email. 2.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 26, 2014
    [Automation, Salesforce.com] IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
    The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. My only reaction was, What the heck took so long? IBM as an acquirer also makes perfect sense.
  • LEANDATA  |  TUESDAY, MARCH 25, 2014
    [Automation, Salesforce.com] LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures
    Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. LeanData on the Salesforce.com AppExchange. LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Download. View PDF. Contact.
  • ANNUITAS  |  TUESDAY, MARCH 18, 2014
    [Automation, Salesforce.com] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
    All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Automation, Salesforce.com] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Consumer marketers have had their own, highly sophisticated marketing automation systems for years. responsive design").
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Automation, Salesforce.com] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects. Let’s start with DemandBase.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Automation, Salesforce.com] Digital Marketing Glossary, Part 1
    An example of a process rule is the instructions inside an automated program, such as “If the recipient clicks on the link in this email, give them a lead score of 10 points and advance them to the next step.” An example of how groups (e.g. Guilty as charged. This glossary is a first draft, and we invite your feedback. that have value.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Automation, Salesforce.com] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 7, 2014
    [Automation, Salesforce.com] 50+ Expert Resources for Internet Marketers
    wide range of marketing automation resources by topic in Act-On’s Center of Excellence. Regardless of background, most marketers start off in the industry green as can be, always on the search for as much information as we can learn to elevate ourselves to the next level. Have a site you think should have made our list? B2B Marketing
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 3, 2014
    [Automation, Salesforce.com] How to Organize Your CRM for Inside Sales Success
    The most important one could very well be our CRM, which at AG is Salesforce.com. One of my responsibilities is to do the training sessions about Salesforce.com for new hires at AG. I like to think that I have a few key tools in my prospecting toolbox. Spending hours on Salescore.com every day has allowed me to become quite proficient.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Automation, Salesforce.com] More New Systems Challenge the Marketing Automation Status Quo
    Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Although this approach is popular, there are others.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Automation, Salesforce.com] Next-Generation Marketing Automation Systems Target Small Business
    I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. nurture campaigns), and share leads with a CRM system like Salesforce.com. Synchronization with Salesforce.com and SugarCRM are due by mid-2014.
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