Customer Experience Matrix

JULY 10, 2013

Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people. This will remind marketing automation aficionados of HubSpot, which has made a similar journey.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

NOVEMBER 15, 2011

I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To 42% of buyers rely on online research. Software-as-a-Service makes it possible for marketers to purchase and deploy a marketing automation system without help from IT, but that doesn’t make it a good idea.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Customer Experience Matrix

FEBRUARY 3, 2011

Summary: Our new B2B Marketing Automation Vendor Selection Tool (VEST) has been carefully crafted to help marketers at every step of the selection process. Explanations What It Is: This is basic information for people who are just starting to explore marketing automation. Why It’s There: Many buyers are new to marketing automation.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Automation 120

Customer Experience Matrix

JULY 22, 2010

As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

APRIL 12, 2011

Choosing a marketing automation system is a major decision. Be sure to include processes beyond what you do already: one of the reasons you’re looking at marketing automation is to expand what your department can accomplish. A disciplined selection process is essential to make a sound selection. The first three are below.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 2, 2011

But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. I do recall that some (traditional, structured) research has shown that human brains physically adjust when they must process unstructured inputs. Peer pressure worked, and there I was.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.*

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 16, 2010

I can’t offer a solution other than to stress the importance of buyers doing their own research through demonstrations (based on their own scenarios), reference checking and conversations with other users. Tags: marketing automation request for proposal system requirements software selection raab guide demand generation.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Customer Experience Matrix

APRIL 13, 2011

Yesterday' post described the first three steps in Raab Associates' vendor selection process: defining requirements, researching options, and testing vendors against scenarios. Consider A Trial Nearly all marketing automation vendors will let you try their system for a limited period. Cost Did you negotiate any special pricing?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

AUGUST 6, 2014

My solution today was: Dear [First Name], A friend of mine who is building one of those "wisdom of the crowd" software review sites tells me her research shows that what buyers want most is "apples to apples" comparisons of product features. marketing automation software software vendor selection system requirements VEST report'

Marketing Automation Services 120

Marketing Automation Services Software Product Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. The system lets members send a list of questions to multiple vendors and tabulates the results, allowing more detailed anonymous research.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Customer Experience Matrix

AUGUST 29, 2013

Rather, it conducts a fresh scan as each client requests research into its target audience. Again, I’m not sure I agree, but should point out that LeadSpace mentioned combining their own scores with behavior data captured in marketing automation: so LeadSpace itself is at least implicitly acknowledging that behaviors are important.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 10, 2017

But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. Messages through other channels would have to be executed through marketing automation or CRM. The company is in the business of assembling B2B marketing lists – an industry dating back centuries to city directories and beyond.

Marketing AI 120

Marketing AI Account Based Marketing Lead Ranking Lead Scoring 120

Customer Experience Matrix

OCTOBER 10, 2012

I’ve now done more detailed research into the SetLogik B2B data management system I mentioned in my Dreamforce post. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories. If anything, I’m even more impressed.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

SEPTEMBER 19, 2016

Separately, Optimove itself announced its own “Optibot” automation scheme, which also finds the best treatments for individuals as they move from state to state. As Pontis and Optimove both illustrate, the next step may be using automation to select customer treatments and ultimately to generate the framework that organizes those treatments.

Marketing Management 0

Marketing Management Telemarketing Paid Search Agency Television marketing 0

Customer Experience Matrix

FEBRUARY 24, 2017

. __ Survey Details: Closing the Gap Between People’s Expectations and Retail Realities Retail Touchpoints for Magnetic Barriers to cross-channel experience: 55% not enough data for full profile 53% internal organizational silos 50% don’t know what types of messages resonate best 50% struggle to get right message to the right person 49% delivery systems (..)

Paid Search Agency 196

Paid Search Agency Advertising Agencies Marketing Management Budget Programs 196

Customer Experience Matrix

JANUARY 20, 2016

The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions. That's possible but I haven’t done the research to confirm it. Clients also receive contact names, email addresses, and phone numbers at those companies.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

AUGUST 28, 2014

and key activities (Web site visits, topics researched) and scores at both company and individual levels. Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 21, 2016

This led to several hours of research into what’s being written about machine intelligence, which is something I like to do anyway. probability of computerization, and “Market Research Analysts and Marketing Specialists” with a 61% probability.

Studies 120

Studies Marketing Management Planning Marketing Proposals 120

Customer Experience Matrix

JUNE 5, 2013

I haven''t done enough research to judge whether SAP can effectively combine these pieces, but they''re making the right promises. marketing software crm systems sap marketing automation salesforce.com customer experience management real time interaction management'

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

AUGUST 22, 2016

To put things in a broader context, “external data” can be contrasted with “internal data”, which comes from a company’s own systems for CRM, marketing automation, Web analytics, order processing, customer support, etc. They may resell the data to marketers or use it themselves to support tasks such as account scoring or ad targeting. (To

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

MARCH 23, 2011

Both are needed for marketing automation to reach to a wider audience. But Infusionsoft said that the automated set-up itself saves six to eight hours of work and even more time puzzling out the underlying concepts. Other savings come from running simple automated processes against that integrated data.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

NOVEMBER 16, 2011

My last two posts (not counting this morning’s detour into Marketo-land) described common errors marketers make when selecting marketing automation systems. Remember all that yammering about how today’s buyers do their own research, don’t talk to sales until late in the process, and get their information from social media rather than experts?

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

MARCH 24, 2016

Perhaps we could have one of the automated content generation vendors read all the vendor materials and write optimal signs for them! I’d love to see a track of sessions analyzing product groups within the big landscape: i.e., one for marketing automation, one for content marketing, one for marketing analytics, etc.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

OCTOBER 2, 2013

In most cases, I could judge whether a system fit before doing a lot of detailed research. For example, someone buying a home might start by researching schools, then switch to real estate listings, then to mortgages, then moving companies, and so on. idio was one of those.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 120

Customer Experience Matrix

NOVEMBER 16, 2010

Neither change is revolutionary but both substantially improve the company’s competitive position within the crowded B2B marketing automation industry. The primary goal was to speed and simplify user navigation, which its research found was the root cause of 70% of user problems. The new interface is a huge improvement.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Ranking 120

Customer Experience Matrix

APRIL 2, 2015

If that happens – and the jury is very much out – then best of breed would make sense for many more companies, especially if best of breed vendors can build in enough automation that high user skills are also not required to benefit from their systems. Many firms were familiar to me but others were new.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. We can expect other marketing automation vendors to follow quite quickly.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

APRIL 15, 2012

Arguably all Eloqua clients would be relevant to marketing automation users, but the most relevant for true B2B would include Manufacturing, High Tech, and Business Services: And the detail. The best-in-class, average, and laggard classifications illustrate the huge gap between even average performers and best-in-class.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Customer Experience Matrix

NOVEMBER 1, 2014

I’ll be giving a speech in Milwaukee next week on marketing automation myths, and early in the preparation process had the idea of illustrating it with mythical creatures from the films of Ray Harryhausen, the stop-action animation genius whose best known images are probably the skeleton warriors in Jason and the Argonauts (1963).

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Planning 120

Customer Experience Matrix

MAY 24, 2016

They'll be even easier to avoid as screens get smaller and automated assistants get better at screening out things their masters don’t want to see. Beyond building our own relationship, this will consume their limited time so they can't use it to research competitors.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

MAY 24, 2009

I'm treating the four hour delay that followed as field research into customer relationship management, which ranged from great (the family-run auto shop that towed my car and took me in) to poor (the Enterprise car rental office that kept me waiting nearly two hours before admitting they didn’t have a vehicle available). conference.

Demand Generation 120

Demand Generation Enterprise Management Marketing Management Demand 120

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. I’ll be researching this in more detail in the near future, so I’ll get to the bottom of it fairly soon.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 21, 2010

This affects marketing automation vendors too, since they sell to both sides. Incidentally, both groups cited online research much more often than industry analysts, peer groups or formal needs assessments and RFPs. Tags: enterprise marketing management demand generation marketing automation cio priorities cmo surveys.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 26, 2009

I had documented the mechanics of this process during my research, but not thought of it as a lead routing mechanism. Tags: software usability measurement marketing automation lead management demand generation. Yet even though there is no explicit lead routing involved, leads are still moving from one campaign to another.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 9, 2008

For marketing automation systems in particular, I think it’s reasonable to assume that all users will be trained in the tasks they perform. My research did turn up what looks like a good public version Measuring Usability with the USE Questionnaire by Arnold M. This is why I am relieved to find an alternative.

Marketing Automation Services 120

Marketing Automation Services Demand Generation User-Generated Content Customer Surveys 120

Customer Experience Matrix

OCTOBER 9, 2013

I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. This also makes sense: it’s a relatively new application for marketing automation and many marketers don’t do it at all or use other tools.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketing Automation Lead Scoring 120