LeadSloth

NOVEMBER 16, 2009

In addition to Marketing Automation, there were two big topics: Social Media and CRM. If that’s true, why would you still need Marketing Automation? So let’s dig in and find how Marketing Automation and CRM are different. So let’s dig in and find how Marketing Automation and CRM are different.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Automation 100

LeadSloth

SEPTEMBER 30, 2010

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. They realize the marketing automation can only go so far, and that a human interpretation of the lead’s profile and email & web activity will uncover additional insights. Marketing Automation User Conferences.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

SEPTEMBER 8, 2010

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. Should you look at Marketing Automation options first? Should you look at Marketing Automation options first? CRM system market share.

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

SEPTEMBER 24, 2009

Marketing Automation is still very new for many companies, and it’s not immediately obvious how you can get started step-by-step. Choose Your Products and/or Business Unit. If you start doing marketing automation or lead nurturing, first focus on the most attractive subset of your prospects. Improve Your Data Quality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

OCTOBER 16, 2009

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

FEBRUARY 17, 2010

I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

MAY 25, 2010

Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. Market2Lead was one of the early Marketing Automation vendors. Actually in 2006, when I was a marketing manager at a software company in San Francisco, I selected Market2Lead as our Marketing Automation system. Enterprise-Ready Product.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

LeadSloth

DECEMBER 14, 2010

Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. Therefore, I won’t blog about vendors and products.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

LeadSloth

OCTOBER 20, 2010

In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. The new Eloqua Cloud Connector product integrates 3rd party applications like JigSaw and Webex in the Program Builder. Another new product is Eloqua Discover for Salesforce.com.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

JUNE 7, 2010

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. It’s not a full-blown marketing automation system (not sure if they want to go there either), but it’s interesting to see them adding these features.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

LeadSloth

JULY 12, 2010

HubSpot’s Medium and Large products give you the option to keep using your own site. For those requirements I would recommend using a Marketing Automation system, as even the most affordable Marketing Automation solutions have way more functionality in this area than HubSpot. Conclusion.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

FEBRUARY 15, 2010

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve started with a much longer list, but decided to focus on those events where Marketing Automation vendors exhibit, and where the speakers cover lead management and marketing automation.

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

LeadSloth

FEBRUARY 10, 2010

My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Even though I almost flunked my Statistics class in college, there’s no denying that Marketing Automation and Marketing Analytics are two sides of the same coin. Why Analytics? This is my take: Optimize marketing tactics.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

OCTOBER 15, 2010

Webex Integration & Other Product News. Peterson, VP Products, presented the product roadmap. GotoWebinar will follow, but GotoWebinar first needs to add an API to their product (please do so ASAP!). Tags: lead management marketing automation. There was a whole list of other planned improvements.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. To me, this means that we want to be very careful to be clear on the true value proposition delivered by the client’s products and services when we are crafting ad text. Interview with Terry Whalen from CPC Search.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

APRIL 29, 2009

Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Market2Lead Marketing Automation and Lead Management blog. He writes in-depth posts on Marketing Automation best practices. This is my new discovery.

Demand Generation 100

Demand Generation Marketing Management Marketing Automation Services ReadyContacts 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JULY 14, 2009

Side note: I mainly write about Marketing Automation, but I’ve come to believe that Inbound Marketing (which includes SEO) should go hand-in-hand with Marketing Automation. Inbound Marketing adds more leads to your database, and Marketing Automation manages those leads. How Search Engines Work.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

AUGUST 24, 2010

In this post I’ll focus on content that is sent out via automated email campaigns (drip campaigns). Or if they register for a demo of your product, a logical next step my be a product trial or a free consultation. Then start mixing in some more promotional content, which could be offers or product-related content.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

MARCH 16, 2009

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. e-commerce websites) typically use a dedicated web analytics product such as Google Analytics. Anonymous Visitor Identification. Conclusion.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

JUNE 30, 2009

Should Marketing Automation systems add Inbound Marketing tools as standard features? What is Marketing Automation? In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

FEBRUARY 20, 2012

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). In the past year I’ve been heads-down on many Marketing Automation projects, and this email inspired me write a follow-up: I’ve included 7 practical tips to get started and a brief case study.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100