Everything Technology Marketing
SEPTEMBER 30, 2013
Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation? What marketing automation benefits do marketers expect?
Everything Technology Marketing
JULY 6, 2013
More than 82 percent of B2B marketers are increasing their content production over the next 12 months. Marketing automation is on the rise. 61 percent of marketers use marketing automation platforms, up from 43 percent last year. For more details and charts, please download the full report.'
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Everything Technology Marketing
JUNE 27, 2013
More than 82 percent of B2B marketers are increasing their content production over the next 12 months. Marketing automation is on the rise. 61 percent of marketers use marketing automation platforms, up from 43 percent last year. For more details and charts, please download the full report above.'
Everything Technology Marketing
JANUARY 31, 2012
Now with marketing automation platforms maturing it is becoming easier to filter out the sales-ready leads and keep low-scoring leads in nurturing program until they rise to the level of sales readiness. 5 – Focus on marketing automation The fastest rising category since last year's survey is marketing automation.
Everything Technology Marketing
OCTOBER 18, 2010
Especially the top-3 challenges have grown significantly from 2009 to 2010: 1) Generating high-quality leads (from 69% in 2009 to 78% today) - Today's B2B marketers are tackling this issue with processes and technologies such as marketing automation and lead scoring in an attempt to only deliver qualified, truly sales ready leads.
Everything Technology Marketing
JANUARY 1, 2011
Sophisticated marketers will apply systematic ways to re-purpose existing content, create bite-sized content for the short attention span executive, and design an efficient content waterfall that accelerates production times, quality, and consistency. This flood of leads overwhelmed sales and distracted from the selling part of their jobs.
Everything Technology Marketing
AUGUST 22, 2010
This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition. Marketing Automation Drives Renewed Focus on Segmentation Market segmentation is experiencing a renaissance.
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