Customer Experience Matrix

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Optimove Optibot Automates Campaign Optimization

Customer Experience Matrix

What’s new about Optibot is that defining microsegments and picking the best campaign actions per segment have now been automated. There’s a lot of clever (and fully automated) analysis needed to find the right clusters, given that there are so many different ways the clusters could be defined. for a more detailed explanation.

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Strikedeck Adds Automation to Customer Success Management

Customer Experience Matrix

Strikedeck is aiming squarely at the same market as customer success leaders Gainsight and Totango but includes more automated execution of recommended actions. This allows for standard treatments to be fully automated. If this sounds like “marketing automation for customer success managers”, that’s not a bad way to think about it.

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Raab VEST Report: Testing Features, Data Quality and Content Management Still Lag in Marketing Automation Products

Customer Experience Matrix

My last post looked at data from our just-released B2B Marketing Automation Vendor Selection Tool (VEST) to understand general industry trends and identify the greatest areas of improvement. Most core marketing automation systems can track the creation and last change date of an item.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. What about the product itself? See this post for more on that.)

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VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. products are pretty stable, too. the real action is outside the products. Even B2C marketing automation is showing some interesting new life.

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. The final differentiator is flexibility.

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The Biggest Gap in Marketing Software Selection Isn't Product Information

Customer Experience Matrix

My solution today was: Dear [First Name], A friend of mine who is building one of those "wisdom of the crowd" software review sites tells me her research shows that what buyers want most is "apples to apples" comparisons of product features. marketing automation software software vendor selection system requirements VEST report'