Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Sana Commerce

APRIL 19, 2024

What we’ll cover: Boost efficiency: Discover tools to quickly identify sales opportunities and streamline customer registration and repeat order processes. With a deep understanding of how automation can benefit sellers, Tim has been instrumental in driving sales excellence and business growth.

Webinar Metrics 52

Webinar Metrics Demand B2B Sales Order 52

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. The timeless case for automation. The images below offer a glimpse into the Workflows creation process.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

InsightSquared

APRIL 23, 2019

Key personas in a buying group have different buyer roles and may participate at different stages of the buying decision process. There are three key things to measure if you use buying groups to manage your marketing and sales process: Coverage – do you have the relevant people identified for each persona and each product?

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

Webbiquity

AUGUST 1, 2019

Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Zoominfo

JULY 17, 2018

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ).

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. Keeping tabs on all this great content is never easy, so we’ve compiled a Best of List with top webinars from our team and partners, to guide you into the new year!

Webinar Metrics 156

Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

LeanData

FEBRUARY 19, 2021

Perhaps when it overwhelms a go-to-market (GTM) motion reliant on time-consuming, inefficient manual processes. Recently, Morrow visited with LeanData’s Jay Vira, a senior solutions consultant, to share her story of scalable growth in the webinar, “ An Interview with Cybrary: Scaling an Inbound Sales Development Process with LeanData.”

Webinar Metrics 52

Webinar Metrics Process Marketing Analytics Tools Lead Scoring 52

Hubspot

FEBRUARY 9, 2018

Is the webinar dead now too? Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook. What has changed, however, is a saturation of mediocre PDF ebooks, webinars, and other forms of gated content available online. Webinars Drive Sales. How to Make a Webinar in 2018.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

InsightSquared

FEBRUARY 26, 2021

Todd Abbott , CEO of InsightSquared , and Tanner Mezel , VP of Sales and Marketing at DSG , recently hosted the webinar, “Improving Funnel Throughput with Analytics & Coaching.” From assessing risk to pinpointing the coaching window, this webinar is a can’t miss for anyone who wants to accelerate revenue.

Top of Funnel 156

Top of Funnel Webinar Metrics Analytics Sales Cycle 156

ClickZ

JULY 30, 2020

30-second summary: Even though marketing automation has grown businesses and revolutionized industries, it is not for everyone. Then, you need to review your sales process to see how your company can benefit from marketing automation. While marketing automation sounds great, it is not for everyone.

Marketing Automation Services 144

Marketing Automation Services Marketing Automation Work Management Email Marketing 144

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Did they download an eBook, attend a webinar, or do something else? Of course, this is a quick summary of the process.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. The images below offer a glimpse into the Workflows creation process.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Martech

DECEMBER 12, 2022

Nearly every marketing organization uses marketing automation platforms these days. That starts with optimizing the data intake process. The first thing that I always tell people in optimizing the intake process is that garbage in is garbage out,” Sharaf said, speaking at The MarTech Conference. Everyone does them,” said Sharaf.

Marketing Automation Services 99

Marketing Automation Services Marketing Automation Automation Optimization 99

Martech

JUNE 14, 2023

With all the hype this year about generative AI, it’s easy to neglect automation — the more established area of AI. Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when done effectively. The key lies in identifying the right areas to automate.

Automation 86

Automation Organization Marketing Automation Services B2B 86

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Hubspot

FEBRUARY 24, 2021

Now that we're spending more time than ever at home on our computers, it's a great time to brush up on webinar etiquette. Webinars give brands the chance to connect directly with their audiences. It's a win-win when done correctly, but not all webinars go smoothly. Every webinar format is different. Set the tone.

Webinar Metrics 100

Webinar Metrics Tips Marketing Automation Services Click Rate 100

Launch Marketing

OCTOBER 28, 2020

Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. Often times sales teams are solely focused on short-term gains and not interested in the longer nurturing processes. Acquisition.

Sales Management 114

Sales Management Lead Nurturing Lead Scoring Lead Ranking 114

ViewPoint

APRIL 24, 2018

How can you dramatically improve ROI on marketing automation investments? Read these top three tips for when and how to use marketing automation—and when not to. If your targets are senior, I recommend you test a multi-touch campaign against an automated marketing effort to determine which method results in more revenue.

Validation 168

Validation Marketing Automation Lead Scoring Lead Ranking 168

Martech

FEBRUARY 28, 2022

The perspective has been this: “We have this marketing automation platform. We’re going to build a few automations and then go on to something really challenging.” That’s why companies should invest in an email marketing automation program that can recognize and act on them. Complex automations.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Marketing Automation 95

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Marketing automation is often a solution for companies that are growing rapidly and need to scale their efforts.

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Marketing Automation 96

SmartBug Media

JULY 22, 2020

Although there’s no silver bullet, marketing automation can be a senior care marketer’s best friend when it comes to increasing lead generation while saving precious time and effort. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Marketing automation can help you scale your senior care marketing efforts.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Litmus

MAY 11, 2021

That’s why we spent some time talking through marketing confessions in our latest webinar. Check out the webinar recording below and read on for some confessions from attendees (along with a few resources to help avoid similar situations). But it only needed to happen once before more clearly defining our review and approval process.

Webinar Metrics 103

Webinar Metrics CAN-SPAM Deliverability Clickthrough 103

Zoominfo

AUGUST 11, 2019

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ).

Webinar Metrics 100

Webinar Metrics Paid Content Paid Search Agency B2B Marketing 100

eTrigue

FEBRUARY 2, 2022

So while email marketing is powerful, it could use a boost of automation. Let’s Talk Automation Marketing automation builds on basic email marketing by providing a means to deliver mass customization of your messages to reach the right person, at the right time and to track the results. In the end, the gains are worth it.

Marketing Automation Services 78

Marketing Automation Services Marketing Automation Email Marketing Automation 78

Martech

DECEMBER 8, 2021

“The buyer process is changing a lot and it’s not going back to the way it was. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. We have to meet them where they are and how they want to show up in the buying process.”

Account Based Marketing 69

Account Based Marketing Buy Process Marketing Automation Services 69

Litmus

NOVEMBER 9, 2020

We invited Helen Lillard and Cristal Foster, two of our friends from Oracle, to talk through just that in our Trends Shaping the State of Email in 2021 webinar. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! Don’t worry.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Litmus

AUGUST 12, 2021

In this webinar, they covered: What agile marketing is. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! For example, when we do webinars, it involves multiple stakeholders, so we do a full brief every time. Why you should consider it.

Planning 97

Planning Webinar Metrics Email Marketing Work Management 97

SmartBug Media

MAY 14, 2020

In one of my previous blog posts, “ Guide to Setting Up Email Workflows for Webinars ,” I mentioned that smart content is a great idea if you want to target your follow-up emails to multiple segments without creating multiple if/then statements in a multi-step workflow. MQLs and SQLs who attended the webinar. We hope you enjoyed it!

Webinar Metrics 105

Webinar Metrics Template Segmentation Hubspot 105

Adobe Experience Cloud Blog

OCTOBER 8, 2020

This represents a considerable financial windfall that is important to maximise by implementing automatic and sophisticated processes to achieve the objectives set for the company. In these conditions, implementing a marketing automation platform is a no brainer. . How often do you publish new content ?

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

LeadSloth

OCTOBER 18, 2010

Today I read a blog post about 7 trends that speed up the adoption of marketing automation. It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. The result today: too many Marketing Automation users use their expensive system as an email marketing tool.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100