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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Business process automation is, hands down, one of the best technological innovations to come along in decades. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward. But how do make the best use of it (or get started, if you’re still stuck in manual processes)?

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Lead Generation Automation: Tips + Tools

SendX

Are you looking for ways to automate your lead generation processes? In this post, We’ll share some valuable tools and techniques that can help you generate leads faster and easier. If yes, then this article is for you.

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Email automation tools for the savvy marketer

Martech

Understanding the role of email automation in marketing Broadly speaking, automation helps us do more with less. Rather than helping marketers send more email, the role of email automation is to send the right email to the right person. As a marketing team, you need tools to help. Workflow automation.

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The People Factor in Marketing Automation ROI

Act-On

Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. But here’s the thing.

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54% of Marketers Are Failing to Fully Leverage Marketing Automation Tools

KoMarketing Associates

Marketers have begun to implement marketing automation tools to simplify processes such as email, social media management, and campaign tracking. So far, the majority of respondents (39%) said that their marketing automation solutions were still only “somewhat integrated.” Identifying Top Marketing Automation Challenges.

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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

Processes form the backbone of every customer-centric organization. Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. The impact of process mapping on operational excellence and business performance is supported by robust data and research.

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Automate With Purpose: Benefits and Best Practices of Business Process Automation

Salesforce Marketing Cloud

The focus shifts away from innovation as your employees wrestle with mundane, manual processes like data entry. Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. Not sure if BPA is right for you?