Smashmouth Marketing
AUGUST 12, 2009
The one liner summary: marketing automation and sales enablement with a 2.0 It’s always tempting to try to make apples to apples comparisons with other marketing automation vendors, but Genius is different. The heart of the package is the Automation Workflow Designer. Genius eliminates the need for heavy IT support.
Smashmouth Marketing
AUGUST 10, 2009
The one liner summary: marketing automation and sales enablement with a 2.0 It’s always tempting to try to make apples to apples comparisons with other marketing automation vendors, but Genius is different. The heart of the package is the Automation Workflow Designer. Genius eliminates the need for heavy IT support.
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Smashmouth Marketing
AUGUST 10, 2009
The one liner summary: marketing automation and sales enablement with a 2.0 It’s always tempting to try to make apples to apples comparisons with other marketing automation vendors, but Genius is different. The heart of the package is the Automation Workflow Designer. Genius eliminates the need for heavy IT support.
Smashmouth Marketing
JUNE 25, 2009
Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. The next level of the product, Genius Enterprise , gets into serious marketing automation, but with the same usability and non-IT methodology of Genius Pro.
Smashmouth Marketing
JUNE 24, 2009
Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Remember, prospects want to sell themselves nowadays, but it's our job as marketers and sales people to accelerate that process or educate them along the way.
Smashmouth Marketing
JUNE 24, 2009
Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Remember, prospects want to sell themselves nowadays, but it's our job as marketers and sales people to accelerate that process or educate them along the way.
Smashmouth Marketing
FEBRUARY 17, 2011
They want people to guide them through the process. Me: "The sales process doesn't start until a conversation with a prospect does." They want to be able to absorb content and let the decision take hold. They want experts.
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