Paul Gillin

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How AI is automating writing and marketing messages

Paul Gillin

Additionally, AI can help businesses save time and money by automating the segmentation process. The post How AI is automating writing and marketing messages first appeared on paulgillin.com. There are many ways to segment customers, but using AI can help you do it more accurately.

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IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

Those same capabilities could be useful as a formal part of the business process. IBM built a sales force automation system based on SugarCRM, Websphere and Lotus Connections to enable collaboration and streamline visibility into the sales cycle. The tools made it easy to find information and expertise by consulting friends.

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Engineering360 Joins Expanding World of Vertical B2B Communities

Paul Gillin

IHS Engineering360 editorial “covers the entire engineering landscape, with key areas of focus such as automation and control, electronics, energy and natural resources, general engineering, manufacturing, materials, network and computing and process equipment,” IHS said in a press release.

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Content Curation on Steroids

Paul Gillin

In the process, it’s creating some compelling new ways to derive value from content. This task has never been easy to automate. All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 That’s because it’s an idea that addresses a problem humans have never confronted before: too much information.

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An Intelligent Approach to Influence Measurement

Paul Gillin

Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number. This information can be imported into CRM and marketing automation packages, easing what is usually a laborious manual process.

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How B2B and B2C Marketing Are Different

Paul Gillin

Research by marketing Sherpa and TechWeb found that 41% of technology buying decisions involved 15 or more people in the process. B2B buyers don’t hesitate to bring experts into the decision-making process. ’s into the process. The bigger the purchase, the more people are usually involved. Knowledgeable buyers.

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How Will Technology Affect Employment?

Paul Gillin

Natural language processing has improved a lot, machine vision hasn’t and technologies like judgment and practical sense really haven’t gone anywhere. Autor : Look at an example of something that’s been automated out of value: Horses used to be our main form of locomotion but now they’re hardly needed.