Marketing Craftmanship

AUGUST 18, 2017

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

JANUARY 8, 2021

Here’s how marketing leaders can begin to establish a new way of working together with the sales team, and in the process, improve their company’s performance, as well as their professional stature and job tenure: • Make yourself part of the sales team. Gain a firsthand understanding of the sales process.

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Marketing Craftmanship

MARCH 12, 2020

Many marketing professionals argue that marketing automation technologies enable them to drive engagement by monitoring how specific individuals within their target audiences react to their content. Often eliminates or avoids any type of competitive shootout or request-for-proposal process altogether.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Marketing Craftmanship

AUGUST 31, 2018

For most B2B companies, there’s no reliable way to predict when a prospective client will purchase their product or engage their services, regardless of what their “marketing automation” expert promises. Overlooking or taking shortcuts in what admittedly is a tedious task will submarine any effort to build top-of-mind awareness.

Work Management 100

Work Management Marketing Management Marketing Automation Services CRM 100