Customer Experience Matrix
AUGUST 30, 2017
I will not present a dialog between a marketer and his new AI assistant, Worldwide Holistic Optimizer (WHO), which has unexpectedly replaced his old assistant, the Workflow Automation Tool (WAT). I won't wear a tin foil hat or neon eyeglasses.well, maybe the glasses. Computer: Hi Dave. Marketer: Who’s there? Computer: Yes I am.
Customer Experience Matrix
JUNE 17, 2016
Strikedeck is aiming squarely at the same market as customer success leaders Gainsight and Totango but includes more automated execution of recommended actions. This allows for standard treatments to be fully automated. If this sounds like “marketing automation for customer success managers”, that’s not a bad way to think about it.
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Customer Experience Matrix
NOVEMBER 14, 2016
Maybe it's me, but the show seemed to lack some of its usual self-congratulatory excitement: for example, CEO Brian Halligan didn’t present the familiar company scorecard touting growth in customers and revenues. (A Both integrations were presented as first steps towards deeper relationships.
Customer Experience Matrix
JUNE 19, 2015
The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. But pricing will remain well below standard marketing automation products.
Customer Experience Matrix
OCTOBER 15, 2013
As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. So let’s look at some more data that illustrates the trouble in marketing automation paradise.
Customer Experience Matrix
AUGUST 6, 2013
One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. Instead, RightWave offers what it calls “marketing automation as a service,” gives each client access to staff members who will set up and execute campaigns for them.
Customer Experience Matrix
JUNE 4, 2014
The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). The underlying logic runs along the lines that all major marketing automation systems have similar features, and certainly they share a core set that is more than adequate for most marketing organizations.
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