Remove organic work

Industrial Marketing Today

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Digital Marketing for Control Engineers, Machine Builders and Designers

Industrial Marketing Today

As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. BTW, I found out about the study from a discussion posted on a LinkedIn group called Automation & Control Engineering. Digital marketing trends in 2011.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” It’s a way for organizations to further their role as a resource to their audience.

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3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites

Industrial Marketing Today

Now, back to work. One probable explanation for this surprising finding is that many organizations execute incomplete keyword research. Unfortunately, you are going to need both to achieve good organic SEO results. I hope you had a wonderful Thanksgiving weekend (here in the U.S.) with your family.

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Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

A guide for Leak Detection and Repair (LDAR) best practices or Method 21 – Determination of Volatile Organic Compound (VOC) Leaks would be very helpful. Posting content about Cyber Security concerns and Smart Grid interoperability standards would be very helpful to process, automation and power engineers. Site content for future needs.

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Why More Engineers Ought to be in Sales and Marketing

Industrial Marketing Today

This misalignment is destructive and disruptive to the entire organization. To apply that quote in his work, Dr. Norr says, “ Once I understand a customer’s pain, I can point out how specifically my expertise can eliminate that pain. I see and experience this problem first-hand with my engineering and manufacturing clients.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. The color scheme, fonts, graphics and your tag line should all work together to separate you from your competition and be a true reflection of your business. Try to post new material at least twice a week and more often initially.

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