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FEBRUARY 14, 2010 Genoo Aims to Shake Up Marketing Automation Market
Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites. per 1,000 emails sent. per month.
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| | CUSTOMER EXPERIENCE MATRIX
DECEMBER 2, 2010 HubSpot Expands Its Services But Stays Focused on Small Business
It's looking more like a conventional small-business marketing automation system every day. The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. In terms of features, HubSpot still offers unmatched search engine optimization and only Genoo shares its ability to host a complete Web site (as opposed to just landing pages and microsites). HubSpot offers three pricing tiers that add service as well as features at the levels increase.
| | MARKETING INTERACTIONS
SEPTEMBER 21, 2009 Genoo Puts Microsite Marketing Automation on the Map
While I was in Minneapolis last week, I had the opportunity to see some of the latest developments for the upstart marketing automation company, Genoo. Genoo has lead scoring, email marketing, salesforce.com integration, lead profiles, landing pages segmentation tools and auto responders, like many other marketing automation SAAS providers, but let's get to the uber cool stuff. There are a couple of things that set Genoo apart: Microsites: Being able to manage your online marketing content in real time is critical for B2B marketers. Yes, for business users.
| | CUSTOMER EXPERIENCE MATRIX
MARCH 25, 2012 Kwanzoo Builds Content for Cross-Channel Marketing
What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. These capabilities make Kwanzoo substantially more versatile than a conventional marketing automation system, which would rely on campaign flows or manually-embedded links to manage the page sequence and could only deploy on emails or microsites generated by the marketing automation system itself. Integration is on the way with other marketing automation and CRM systems.
| | CUSTOMER EXPERIENCE MATRIX
NOVEMBER 18, 2009 My List of Demand Generation Vendors, and Who They Sell To
B2b marketing automation) vendors, with links to my reviews where I've written one. The systems have very low starting prices tailored to low volumes. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Note: I've put Genoo and NurtureHQ into this category based on their price and what I can tell from the Web sites. Prices are a little lower than for products in the Small/Mid Size category, but the difference isn't usually that large. also promised a blog post on the topic.
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- Genoo Offers Web Marketing for Small Business
Genoo offers a small-business-oriented Web marketing system at a small-business-friendly price
of $199 per month. m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite
could replace a small company’s primary Web site. Let’s start with the microsites
. Genoo offers bidirectional synchronization with Salesforce.com
, although only a handful of the company's 32 current clients actually use it. These features are all included in Genoo’s base price
of $199 per month, regardless of file size or Web activity. MORE >>
CUSTOMER EXPERIENCE MATRIX Aprimo Marketing Studio Supports Sophisticated Business Marketers
| SUNDAY, JANUARY 31, 2010
Small digression: most business marketing systems are designed around data from a sales automation
system such as Salesforce.com.
Eloqua and Market2Lead are based on sales automation
data, but can incorporate external tables. This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com
integration, reporting and content management. Users can build HTML emails, Web pages and multi-page microsites
. You know who you are. Good stuff. MORE >>
WEBMARKETCENTRAL Genoo Aims to Shake Up Marketing Automation Space
| MONDAY, SEPTEMBER 21, 2009
/ demand generation software enables marketers to build microsites
and use content marketing to capture leads and nurture them through the buying process. Companies evaluating established providers such as Marketo , Eloqua , Silverpop's B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation
. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites
. per 1,000 emails sent. per month. MORE >>
CUSTOMER EXPERIENCE MATRIX Market2Lead Offers Enterprise-Strength Demand Generation System
| WEDNESDAY, JUNE 18, 2008
Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated
lead nurturing, integration with sales, and campaign return on investment analysis. Nearly all demand management systems have built-in email engines and Web servers for forms and microsites
. Sales force contacts are, of course, captured through two-way integration Salesforce.com
and other sales automation
systems. Each step within the campaign is defined by an automation
rule. This is not to say that Market2Lead is especially hard to use. MORE >>
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