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What The Decline of Social Media Means For Content Marketing

Marketing Insider Group

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

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How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. More traffic means a greater likelihood of conversion, and possibly a sale. The best way to achieve increased traffic is through effective search engine optimization (SEO). Explore Social Media.

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6 Reasons to Repost Your Content on Social Media

Act-On

Do you even repost your content on social media? According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. Publishing a piece of content and then doing so little with it afterward means you’re missing out on most of the traffic and conversions it could generate.

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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

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What to Do After a Website Launch to Boost Traffic and Lead Generation

Launch Marketing

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation. Consider Advertising.

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Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. The biggest selling factor for Pinterest is its referral potential, as it brings in 33% more referral traffic to user websites than Facebook. Guest post by Lisa Sicard.