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The Best Training Resources to Get You Started With Marketo

SmartBug Media

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution. Best Free Marketo Training Resources. Marketo University Online. Marketo Administration.

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How Mature Is Your Marketo Attribution Reporting

SmartBug Media

Marketing attribution tracks the ways consumers interact with products or brands before making purchases, determining the specific touchpoints that moved them to the next steps in the purchasing process. Its automation platform can collect and streamline data by recording and evaluating every step of the Buyer’s Journey.

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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy.

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The Best Marketo Learning Paths For Beginners

SmartBug Media

Adopting new software is difficult. Between simply logging in, navigating the user interface, and understanding how to execute tasks, it is easy to become quickly overwhelmed and lose focus on the value the software will provide. This is true regarding learning Marketo as a beginner. Marketo’s Own Resources.

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Why Is Marketing Automation Maturity Still Woeful?

The Point

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. You’d assume, therefore, that marketing automation maturity – the level of sophistication at which companies employ the technology – has improved.

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Using Customer Lifecycle Management to Build Engagement in Marketo

SmartBug Media

Running a successful business takes much more than just a repeat of one-time purchases. The Marketo customer lifecycle is defined by six core stages, represented in a Venn diagram that concentrates at a common point at the base, allowing for complete customer flexibility and movement within the customer lifecycle.

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Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide

Only B2B

This is where Automated Lead Qualification steps in as a game-changer. In this comprehensive guide, we will explore the intricacies of Automated Lead Qualification, demystifying its key components, benefits, and challenges. What is Automated Lead Qualification? But what exactly does it entail, and why is it crucial? The result?