Vidyard

JULY 29, 2014

There are many RFP templates available to help procure the right Marketing Automation Platform (MAP) for your needs, however, most of these templates are missing a key ingredient – the ability to track video viewing history per site visitor and use this engagement data for enhanced lead scoring and nurturing.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Vidyard

JANUARY 22, 2015

You can hire an agency – and there are some big benefits to outsourcing your production efforts – or you can take the plunge and build your own video marketing team. Make sure your video producer and your videographer see eye-to-eye on video format, and expectations around post-production.

Video Marketing 50

Video Marketing Product Optimization Ad Building 50

Vidyard

JULY 28, 2021

You can generally only set up buttons or watermarks that click through to a destination, like your website or product page. Add a simple email gate or use a Marketo form to funnel through to your marketing automation platform. Some varieties of CTA require complicated setup through Google Ads. Email gate: Want to capture leads?

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

SEPTEMBER 19, 2018

So if Bill watches a few minutes of your latest social video , but Sandra sits through a 30-minute product video who is the more qualified lead? Spoiler alert: this includes your marketing automation platform (MAP). In other words, what video should we score higher?

Lead Ranking 85

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 85

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. They used Marketo forms to gate the videos and lead score in Marketo based on percentage viewed. That’s all terrific. What Length Should My Videos Be?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

NOVEMBER 2, 2017

Video is Becoming More Integrated with Business Systems : 45 percent of marketers report integrating video data within their marketing automation or customer relationship platforms, up more than 30 percent from the previous year. Video Creation Remains Priority as Usage Rapidly Increases.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. This week I want to talk a bit about how you can score your leads with video marketing data.

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

Vidyard

APRIL 12, 2017

Vidyard enables companies to increase engagement, improve customer experiences, and integrate video with marketing automation platforms (MAP), customer relationship platforms (CRM) and customer support solutions,” says Jeff Loeb, chief marketing officer at Vidyard.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Vidyard

JULY 17, 2015

The new offering from Demand Spring will help organizations close that gap by developing a video marketing strategy that aligns with their demand generation goals and is fully integrated with existing digital programs and marketing automation software.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

MAY 5, 2016

Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

” Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses. Media Contact: Brad Hem. Phone: (281) 543-0669. press@vidyard.com.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

JULY 17, 2015

The new offering from Demand Spring will help organizations close that gap by developing a video marketing strategy that aligns with their demand generation goals and is fully integrated with existing digital programs and marketing automation software.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. “Simply having a presence on YouTube is no longer enough. . They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. “Simply having a presence on YouTube is no longer enough. . They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. Over 99% of the Global Fortune 1000 use the Intralinks platform to securely share content and collaborate anytime, anywhere, with business partners.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

APRIL 12, 2017

Vidyard enables companies to increase engagement, improve customer experiences, and integrate video with marketing automation platforms (MAP), customer relationship platforms (CRM) and customer support solutions,” says Jeff Loeb, chief marketing officer at Vidyard.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

NOVEMBER 2, 2017

Video is Becoming More Integrated with Business Systems : 45 percent of marketers report integrating video data within their marketing automation or customer relationship platforms, up more than 30 percent from the previous year. As businesses continue to create videos, budgets are following.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Vidyard

JANUARY 10, 2017

“We all hate getting those phone calls that disrupt our day, or those impersonal emails from automated systems. Whether you’re prospecting and selling, spreading employee announcements, training, providing customer service, or supporting a new product launch; in today’s workforce, video drives engagement.

Enterprise Management 51

Enterprise Management Video Marketing Personalization Marketing Management 51

Vidyard

JANUARY 10, 2017

We all hate getting those phone calls that disrupt our day, or those impersonal emails from automated systems. Whether you’re prospecting and selling, spreading employee announcements, training, providing customer service, or supporting a new product launch; in today’s workforce, video drives engagement.

Enterprise Management 50

Enterprise Management Video Marketing Personalization Marketing Management 50

Vidyard

APRIL 12, 2017

Vidyard enables companies to increase engagement, improve customer experiences, and integrate video with marketing automation platforms (MAP), customer relationship platforms (CRM) and customer support solutions,” says Jeff Loeb, chief marketing officer at Vidyard.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

APRIL 7, 2017

has made more than 200,000 videos using the product. Tim Cerato is a marketing automation consultant at RevEngine Marketing , a Boston-based marketing automation firm, specializing in Marketo. Product Design – share walkthrough videos of new designs, save your team time. Check out Vero’s video example below!

Video Marketing 63

Video Marketing Ideal Customer Profiles Marketing Automation Services Paid Search Agency 63

Vidyard

JANUARY 10, 2017

We all hate getting those phone calls that disrupt our day, or those impersonal emails from automated systems. Whether you’re prospecting and selling, spreading employee announcements, training, providing customer service, or supporting a new product launch; in today’s workforce, video drives engagement.

Enterprise Management 50

Enterprise Management Video Marketing Personalization Marketing Management 50

Vidyard

NOVEMBER 14, 2016

But storytelling isn’t as simple as just crafting an exciting tale of mystery and intrigue and shoving your product in there. Marketing Automation and Video are a Match Made in Heaven. Several of our speakers came from the marketing automation space, but their views on video were far from biased.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. “Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Vidyard

OCTOBER 3, 2018

It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products. And there’s more: Event marketing: Companies like Marketo use a Video Hub to organize videos for events and summits. What are the benefits of using a video library for business?

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

APRIL 7, 2017

has made more than 200,000 videos using the product. Customer Success – offer personalized walkthroughs for clients Tim Cerato is a marketing automation consultant at RevEngine Marketing , a Boston-based marketing automation firm, specializing in Marketo. Product Hunt curates the best new products, every day.

Creativity 51

Creativity Video Marketing Ideal Customer Profiles Marketing Automation Services 51

Vidyard

JULY 7, 2016

To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing. Let’s dive in: How have you seen the marketing automation landscape evolve since you started working in Client Services? What’s one aspect of marketing automation that companies are missing out on?

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Vidyard

SEPTEMBER 7, 2016

Using video to showcase your product is nothing new, but what about showcasing your customers? Building video content that puts customers in the spotlight is the key to building real advocates, and truly showing off how much you appreciate the people who use your product. They’re great for showing transparency.

Peer-to-peer 50

Peer-to-peer Thought Leadership Case Study Case Studies 50

Vidyard

SEPTEMBER 24, 2014

They’re searching for products and services: 46% of searchers now use mobile exclusively to research. Gate video content to collect customer information to sync with your existing marketing automation and CRM systems (all viewership data is pushed directly into contact records). They’re being social: In 2013 there were 1.73

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Vidyard

OCTOBER 16, 2013

Frequent videos are key because when a customer is interested in your product, it’s pretty unlikely they’ll reach out to a sales person; today’s empowered customer will go through half of the buying process before interacting with sales. Why should everyone buy into your brand message? What are you all about?

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51