Tomorrow People

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How a great lead generation website will supercharge your content marketing strategy

Tomorrow People

A goal of interesting the person rather than selling the product. Marketo claims that it is only by looking at the process that you can understand a customer’s real intentions. These connected pathways of content are the basis of marketing automation. Content created to pull in, not be pushed out.

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Key characteristics of successful lead generation websites

Tomorrow People

A goal of getting the person interested, rather than selling the product. Marketo claims that it is only by looking at the process that you can understand a customer’s real intentions. Great lead generation websites tend to share these traits: A focus on the visitor’s journey through the site, with clear waypoints and endpoint.