Webbiquity
APRIL 18, 2024
Business process automation is, hands down, one of the best technological innovations to come along in decades. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience.
Act-On
DECEMBER 8, 2023
Migrating to a new marketing automation platform can be intimidating. Use this article as your guide for a smooth transition for marketing automation migration. Gather critical assets for marketing automation migration A successful migration starts with gathering your critical assets. Landing page templates?
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Act-On
NOVEMBER 15, 2023
Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results.
Act-On
NOVEMBER 27, 2023
Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. Yet creating better strategies requires better data, and this is where many marketers get stuck. That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success.
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Did you know that the global marketing automation market size is expected to reach $14,180.6 From the findings, it is clear that the marketing automation space is quickly evolving with no sign of slowing down. But how do you ensure that you’re staying ahead in the marketing automation space?
Act-On
OCTOBER 2, 2023
Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!” Marketing automation in financial services can help address the sector’s unique marketing challenges.
Act-On
DECEMBER 1, 2023
Considering a new marketing automation platform? Marketing orgs only use 33% of their martech capabilities. Consider these paths to a better marketing automation future. You’re not alone. 23% of companies switched their provider in 2022! Unnecessary complexity and low utilization are driving the “Big Switch.”
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Ensure Your B2B Marketing Clients Get the Best Results
Advertiser: ZoomInfo
In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Level up your marketing automation. Prepare your organization for automation with AI.
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