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What Is Email Automation? A Beginner’s Guide to Email Marketing Automation

Optinmonster

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Email automation helps you win those sales. In this post, we’ll discuss the meaning of email automation and explain how you can use it to grow your business. What Is Email Automation?

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. There's a fair amount of crossover between the two — meaning marketing can benefit from sales automation and sales can benefit from marketing automation.

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It?s time to re-evaluate your marketing automation stack

ClickZ

30-second summary: Right now, companies have a critical opportunity to re-evaluate if their marketing automation stacks can keep up with their unique needs while keeping business growth in focus. Knowing when it’s time to switch your marketing automation stack. The world is moving fast and things are changing every day.

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Six Ways to Build Customer Trust Using Your Website

Webbiquity

That includes making sure elements like links in headers and footers, payment gateways, subscription forms, social media icons, and automated email sequences are all working exactly as intended. The former refers to the security lock icon next to your URL. Here are six ways in to do that. Update the overall design of your website.

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Why integrations will be critical to AI in 2024

Martech

Stay agile with your AI tech stack The world of AI technology moves fast, and businesses need to stay adaptable, so avoid getting too locked into one system or setup. As with every other version of AI that’s been introduced in the past (looking at you, automation), eventually we’ll stop registering it as AI at all.

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Early renewal offer to heavy users

Zoominfo

Locking down renewal money for a multi-year period with these customers is a big win. Target heavy use clients with an early renewal offer by entering them into an automated email campaign. Scenario Six months into a one-year contract, analyze user data to identify customers who are heavy users of a product.

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Best Lead Enrichment Tools for 2024

DealSignal

They automate the process of gathering, analyzing, and converting priority leads of key decision-makers, whether they are working within companies or individuals who are most ready to make a purchase and have a high interest in your offering. Lead generation is an essential step in any B2B sales process. What is a Lead Enrichment Tool?