Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Until the marketing automation system indicates that your lead is qualified and ready for direct sales engagement.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? An example would be a triggered email inviting someone to comment on a Facebook conversation if they mention your company name in Twitter. .

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Adobe Experience Cloud Blog

DECEMBER 16, 2013

Does your marketing automation solution track behavioral data, such as white papers your users have downloaded, or web pages they have visited? For instance, with Marketo’s own marketing, if a prospect is just getting started with email marketing, she probably isn’t interested in how Marketo integrates with different CRMs.

Buyer Personas 48

Buyer Personas Landing Pages Marketo Cross-Selling 48

Adobe Experience Cloud Blog

APRIL 1, 2011

Using lead management and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest. I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. Give webinar attendees access to the speaker.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). You can follow John on Twitter @jwatton. . In the age of Twitter and Facebook, it's easy to let the channel be the answer.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Heinz Marketing

APRIL 22, 2019

You can follow him on Twitter @ dandade. . And to some extent, they’re automating bad processes.” I wonder just to be somewhat, you’re saying, do we see organizations put so much focus on automation and systems, that when it comes to having that personal conversation. I know that’s on my Linkedin profile.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. LinkedIn company page monitoring. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . Employee advocacy built in.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Convince & Convert

JANUARY 11, 2017

I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. So if that channel happens to be Twitter or your blog or Facebook, they’re not getting their fair shake when you look at the numbers. Integrating Social Metrics with Marketing Automation.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

SnapApp

DECEMBER 12, 2017

We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SmartBug Media

FEBRUARY 21, 2020

Use a content calendar to plan out your content and mix it up between e-books, white papers, infographics, slideshares, and video. Use marketing automation tools like HubSpot, Marketo, or Pardot to segment your audience and send targeted, personalized content that resonates better and drives more traffic. Paid Social.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

Hinge Marketing

DECEMBER 29, 2015

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team. Let me dispel 12 of those marketing automation myths: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Vidyard

JANUARY 5, 2017

Rather than just tout the amazing blessings of account based marketing — and believe me, there are many — she dove deep into how Marketo uses ABM to drive prospects through every stage of the pipeline, why personalization is the real key to success, and more importantly, how you can apply this strategy to your own ABM efforts.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

NetLine

AUGUST 2, 2023

Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP). However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hinge Marketing

JULY 6, 2022

From Facebook to Twitter to LinkedIn, there are well-established platforms where you can meet—and influence—hundreds or even thousands of potential clients. In almost every professional services industry, LinkedIn is your best bet. White Papers. White papers have been around for decades—and for good reason.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. Some plugins, for example, encourage your readers to “Tweet this,” to share your content and increase your visibility on Twitter.

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

SnapApp

FEBRUARY 13, 2018

Your ideal customers are on Facebookand LinkedIn, searching on Google, opening your competitor’s emails, attending events, watching webinars and engaging with brands across many different touchpoints. . Automate personalized messaging. WWE integrates TV events with conversation over Twitter. . Source ). .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. There better be. Why not use it? com , wiki. com , forums.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

SnapApp

APRIL 7, 2016

Not only is SnapApp’s builder easy and fast, but the platform plugs into your marketing automation system, feeding it with powerful prospect data. Marketing Automation. Like content management platforms, marketing automation is a multifaceted and powerful component of a marketing tech stack. Brightcove. Content Promotion.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

You can then add a bunch of these personas to a twitter list and monitor it using Tweetdeck or Hootsuite, for example here is one I started to create for “Content Marketing” You can also use the newly acquired FollowerWonk to search for people with certain phrases in their bio (e.g. Develop Your Content Mix. Define Your Metrics.

Top of Funnel 48

Top of Funnel Campaigns Content Marketing Planning 48

SnapApp

JANUARY 11, 2018

According to Marketo, 80% of consumers worldwide say they will only engage with a brand’s marketing offers if those offers are based on how they have previously interacted with the brand.”. . Marketo. . Marketo practically coined the term “engagement marketing”. And now statistical evidence: . Source ). . . Source ). . .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Full Circle Insights

FEBRUARY 28, 2023

For more information, visit 6sense or follow us on LinkedIn and Twitter. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Magazine, and Comparably. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Single Grain

JUNE 10, 2021

Lead magnets such as white papers. Top Features: Ubersuggest displays top content with metrics like page title, URL, total visits, and social counts (Facebook and Twitter). You can check the social shares of your competitor’s website, including Facebook, Twitter, YouTube, and other social channels. Infographics.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94