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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

Vidyard Gains Momentum Among Marketo Users

Vidyard

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 –  Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Vidyard is a highly engaged LaunchPoint partner, and we’re thrilled to see so many Marketo customers utilizing their solutions.”. About Marketo. Gainsight. Insight. ” Taulia. About Vidyard.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.

Evangelizing a Content Marketing Program

marketing automation technology has gotten better. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II.

Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team. The term “marketing automation” describes itself in that it automates marketing tasks.

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2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Chris Adams – @chrishadams.

Get Ready for Social Marketing Automation!

Modern B2B Marketing

by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory. Together, we will deliver the world’s first integrated Social Marketing Automation solution. This is a wildly exciting time for Marketo! We’re delighted to welcome the Crowd Factory team to the Marketo family!

Marketing Automation Catching On Fire

The Effective Marketer

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. Just a few marketing automation companies have already raised over $170 million dollars combined.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. and Twitter followers. automation, persona development and mapping the customer journey. automation technology for more than lead to revenue and apply demand. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. know which half." Look for.

Get More out of your Marketing Automation with Interactive Content

Modern B2B Marketing

You have a marketing automation system in place, but are you getting the most out of it?  By layering interactive content into your marketing efforts, you can drive more leads, enhance profile building and scoring, and improve nurturing. How does interactive content fit with marketing automation? How are you using interactive content in your marketing automation efforts?

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

So marketing automation vendors are understandably eager to support it in their systems. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience. This can be tricky for the marketing automation vendors to build but it lets their clients take greater advantage of social media possibilities.

4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand

Modern B2B Marketing

Author: Rachel Kavanagh There’s no doubt about it: automating your marketing can bring incredible efficiencies to your business, allowing you to scale your efforts without losing precision. But you don’t want your automated messages to feel automated – you want your marketing to feel personal, to build connections, and you also want it to amplify your brand. Your response rate!

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

Finding the right marketing automation (MA) platform for your company can be a daunting task. This means that picking the right automation vendor is a lot harder than choosing a flavor of ice cream at Baskin-Robbins. General Lists of Marketing Automation Vendors Within my network, I’m known as an MA fan, so I often get drawn into discussions on the topic. Where Do I Start?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. and Twitter followers. automation, persona development and mapping the customer journey. automation technology for more than lead to revenue and apply demand. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. know which half." Look for.

Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective

Modern B2B Marketing

Social, content, and marketing automation have all intersected and are now working together to help B2B marketers execute targeted campaigns, better measure their results, and ultimately drive more revenue. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Compare features and find out if marketing automation is right for you. 5. 

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Architecture of Marketing Automation versus CRM. CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Marketing Automation. Marketing Automation. Marketing Automation.

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How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps

Modern B2B Marketing

But if you add marketing automation to the mix, you can launch your marketing results out of this world. As As we explain in our new ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! Here are eight ways that marketing automation can amplify the power of your social marketing: 1. Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn. When

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Manager, Inbound Marketing, Marketo. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.

ROI 19

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. and Twitter followers. automation, persona development and mapping the customer journey. automation technology for more than lead to revenue and apply demand. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. know which half." Look for.

Lattice Engines Automates All Steps in Prospect Discovery

Customer Experience Matrix

What’s needed to fully exploit this resource is technology that automates the end-to-end process of assembling the information, identifying opportunities, and delivering the results to sales and marketing systems. The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network.

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels. million. million. million. million.

This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself

Junta 42

LinkedIn Beats Twitter for Content Marketing (28:40): LinkedIn has leap-frogged Twitter as the No. It found that 96% of respondents use LinkedIn for content marketing, compared to Twitter with 89%. Robert and I agree that the success of LinkedIn’s open publishing platform has made it a preferred content platform for brands. This week’s show.

How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps

Modern B2B Marketing

But if you add marketing automation to the mix, you can launch your marketing results out of this world. As As we explain in our new ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! Here are eight ways that marketing automation can amplify the power of your social marketing: 1. Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn. When

Act-On Software a Leader in Marketing Automation

Marketing Action

Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Over 700 reviews on marketing automation technologies were sourced across 14 companies. Overall, marketing automation users report an 85% rate of satisfaction with their software. The post Act-On Software a Leader in Marketing Automation appeared first on Marketing Action Blog - Act-On.

Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?

It's All About Revenue

Lauren Carlson , of Software Advice , is one of the rising stars in the constellation of CRM, marketing automation and, now, Revenue Performance Management industries. You came out of seemingly nowhere to become one of the most listened-to voices in CRM, marketing automation, and now Revenue Performance Management. have to credit most of my success to the amazing network of experts in the CRM and marketing automation space. Also, there is something to be said for being a young person in a young industry like marketing automation. LinkedIn. That’s critical.

Create a World of Marketing Automation Through Good Content—and Imagination

Modern B2B Marketing

These words of wisdom were spoken by Walt Disney who took his own advice and began building a world out of imagination—Disneyland—in 1955 with only 20 attractions.  I think Disney’s advice rings true today for those considering marketing automation.  However, pushing out content horizontally through marketing automation is definitely more effective than what you are probably doing today.

Content Marketing – Are You Getting 35 million Inbound Leads?

B2B Lead Blog

This marketing group size compares well with Marketo’s current staff of 44, with 7 devoted purely to content initiatives. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. B2B lead generation and lead flow are critical to your business. Just build it.

5 Essential Books to Understand B2B Sales 2.0

Modern B2B Marketing

Learn how you can integrate your marketing automation solution with Salesforce and other helpful ways to fully utilize your CRM. To learn more about B2B sales, subscribe to the Modern B2B Sales Blog RSS feed or follow Marketo on Twitter. For more book recommendations, check out our B2B Sales and Marketing book club , or join the conversation on LinkedIn. Sales 2.0.

The Death of Cold Calling – Ending the Debate

Sales Intelligence View

Marketing automation solutions like Eloqua manage opt-ins and content, all directly linked back to lead generation and sales acquisition costs. Even marketing automation companies like Marketo see the value in leveraging social media for sales. jigsaw linkedin Sales Sales Data sales process sales productivity social intelligence social media social selling twitter

New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation

Vidyard

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.”. Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Live streaming is now a popular tool across enterprises. About Vidyard. Media Contact: Tyler Lessard. Press Releases

How to Generate Qualified Leads and Delight Your Sales Team

bizible

For example, if your ideal customer is a marketer who uses marketing automation and a CRM, a lead who comes in and matches each of those could be an A grade. For example, if you’re running a webinar about marketing automation, you probably don’t want to send an email about it to the D or F grades who aren’t using MA. are they using marketing automation vs. are they using Marketo).

Social Media & Marketing Automation

LeadSloth

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. asked myself: Does Marketing Automation Get Social?

Content Marketing – Are You Getting 35 million Inbound Leads?

B2B Lead Blog

This marketing group size compares well with Marketo’s current staff of 44, with 7 devoted purely to content initiatives. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. B2B lead generation and lead flow are critical to your business. Just build it.

Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

based slide hosting service owned by LinkedIn. Organizations and individuals can upload presentations, infographics, documents, and videos; slide decks can then be viewed on the site itself, on hand-held devices, or embedded on other sites (to, for example, boost an existing LinkedIn profile). It even has the ability to integrate with marketing automation software such as Marketo.

How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Twitter network analysis tools like Followerwonk and Contaxio. Twitter lists to segment audiences and objectives.