LeadSloth
OCTOBER 28, 2010
Would you like to meet up with fellow Marketing Automation professionals to exchange tips and best practices? Join us at Marketing Automation Monday for an informal panel discussion on using drip marketing to find more qualified leads and for networking with other like-minded marketers. Why Marketing Automation Monday?
LeadSloth
AUGUST 26, 2010
This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. I asked myself: Does Marketing Automation Get Social? How can Social Media be integrated with Marketing Automation? How useful is this? Social Media ROI. Lead Intelligence.
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LeadSloth
NOVEMBER 16, 2010
Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. Several people mentioned they were feeding product usage information to their Marketing Automation system to tailor the drip campaigns. Often, this was an automated process, using the Marketing AUtomation system's API.
LeadSloth
MAY 5, 2010
Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. For now I’ll focus on the “sales” part of CRM (Sales Force Automation). Social Marketing Automation. Social + CRM + Marketing Automation.
LeadSloth
JUNE 23, 2009
The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Inbound Marketing Automation. Message for Marketing Automation Vendors. Conclusion.
LeadSloth
SEPTEMBER 24, 2009
Marketing Automation is still very new for many companies, and it’s not immediately obvious how you can get started step-by-step. If you start doing marketing automation or lead nurturing, first focus on the most attractive subset of your prospects. Choose Your Products and/or Business Unit. Make Sure You Have Enough Leads.
LeadSloth
FEBRUARY 17, 2010
I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Are they on LinkedIn, do they Tweet or are they part of an online community like Marketingprofs ?
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