ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. 2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

DECEMBER 4, 2014

Marketing automation has helped change the way we think and approach marketing. However, there is a downside to automation…. However, there is a downside to automation…. Automation is the downside of automation. However, just because more people are using marketing automation doesn’t mean they are getting it right.

Automation 100

Automation Demand Generation Agencies Marketing Automation Services Demand Generation 100

ANNUITAS

APRIL 10, 2014

the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 However, there are some additional numbers that reveal that the growth in automation does not equal success. VB asked 1,000+ marketers about marketing automation. *This article first ran in VentureBeat on April 2, 2014.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

ANNUITAS

APRIL 1, 2014

The same goes for marketing automation. Like a basketball coach, the power user ultimately can train, lead, evaluate, and is dedicated to optimizing the solution in every possible way. Marketing automation is one of the technologies that helps enable an overall Demand Generation Strategy. That requires a coach.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

MARCH 17, 2015

You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? Without the correct staffing your marketing automation investment might as well be a car that sits in the garage, collecting dust.In The Power User.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. It takes a lot more work and dedication to make your marketing automation flourish than it does to destroy it.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

ANNUITAS

JANUARY 8, 2015

Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Will other systems be integrated into your MAP?

Marketing Automation Services 100

Marketing Automation Services Resource Management Marketing Automation Work Management 100

ANNUITAS

AUGUST 11, 2011

While marketing automation continues to grow, companies are still looking to get the value from their investments and show their impact on revenue. One of the key components to improving the value and contributing to revenue is the development of an end-to-end lead management process. Register Today!

Lead Management 100

Lead Management Webinar Metrics Marketing Automation Automation 100

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

AUGUST 20, 2014

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS. What is your strategic focus?

Marketing Automation 100

Marketing Automation Work Management Salesforce.com Automation 100

ANNUITAS

JANUARY 30, 2024

Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities. The AI-powered tools can help engage buyers, provide product and buying information and streamline post-sale return and support processes.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

ANNUITAS

MAY 7, 2013

According to Wikipedia, the definition of lead scoring is, “A methodology used to rank prospects against a scale that represents the perceived value. Blog B2B Marketing demand process Lead scoring marketing automation'

Lead Ranking 100

Lead Ranking Lead Scoring Wikipedia Leads 100

ANNUITAS

MAY 4, 2011

If you have read this blog for any length of time you know that we are big proponents of process being the key to improving ROI from your marketing automation investment. Over the last few days, I have had several conversations about the idea of lead management process as it relates to marketing automation.

Top of Funnel 100

Top of Funnel Automation Marketing Funnels Marketing Automation 100

ANNUITAS

AUGUST 30, 2011

And for many of you, one of your goals will be to finally implement a marketing automation tool. Unfortunately, too many marketers begin this process with the question, “Which automation tools should we look at?” Not only is this the wrong question but its not even close to where you should begin.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buy Automation 100

ANNUITAS

NOVEMBER 15, 2021

Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. Increased opportunity/lead cost efficiency. When utilized correctly, they have a huge impact on qualifying and converting leads, resulting in a lower opportunity cost. ? Inside sales provides: ? Ease of scale.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

ANNUITAS

NOVEMBER 10, 2010

Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. To dig into this a bit further, it’s first worth exploring what we mean by a marketing qualified lead.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

ANNUITAS

OCTOBER 31, 2023

Our research suggests that a fifth of current sales-team functions could be automated,” claims McKinsey. Over the past few months, the ANNUITAS|research team has been covering and releasing reports on a number of recent AI additions to leading GTM Technology Stack platforms, such as Salesforce Marketing.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

ANNUITAS

NOVEMBER 14, 2022

The status quo of in-person networking, wining-and-dining, and sales lunch dates with qualified leads was broken. Technology cannot help you if it’s slapped on top of poor strategy and processes— in fact it may even make things worse and cause unneeded stress on your teams. The reality is that technology is not the strategy.

Digital Transformation 130

Digital Transformation Top of Funnel Digital Marketing Funnels Sales Qualified Leads 130

ANNUITAS

DECEMBER 9, 2022

More Leads of Quality not Quantity . The lifeline of any sales person focused on closing new business is leads, so it makes sense that this is the top of our list this year. But, it’s not just leads that sales wants…it’s quality leads they can actually do something with. Better Process. Data We Can Trust .

Cold Calling 130

Cold Calling Blast Campaigns Work Management Click Rate 130

ANNUITAS

APRIL 26, 2011

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. So what are these myths?

Lead Management 100

Lead Management Work Management Marketing Management Lead Ranking 100

ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. This is a great example for the marketing automation market.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. This is a great example for the marketing automation market.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 5, 2012

A few weeks ago, I spoke with a marketing manager who was very excited about his plans to implement a lead management process and an enabling marketing automation (MA) solution at his company. The executive team just doesn’t see the corporate value that can be derived from investing in process and technology.

Marketing Automation 100

Marketing Automation Automation Planning Work Management 100

ANNUITAS

JUNE 5, 2012

A few weeks ago, I spoke with a marketing manager who was very excited about his plans to implement a lead management process and an enabling marketing automation (MA) solution at his company. The executive team just doesn’t see the corporate value that can be derived from investing in process and technology.

Marketing Automation 100

Marketing Automation Automation Planning Work Management 100

ANNUITAS

AUGUST 12, 2020

Over the past two weeks, we have covered the definition of strategic demand marketing and introduced you to the first phase in our process, the insights phase. Through the previously discussed Insights Phase, we gathered information on people, process, content, and technology through a myriad of sources to better understand your buyer.

Top of Funnel 147

Top of Funnel Planning Demand Marketing Plans 147

ANNUITAS

SEPTEMBER 21, 2018

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. Good morning. Start to finish.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

MAY 2, 2023

The result is a far richer set of data around every prospect, lead, contact, account, etc. This again is key for full journey engagement, as it allows users to create more seamless dialogs that span beyond the normal lead/acquisition phases of customer journeys. Marketing Cloud now offers native WhatsApp integration.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

ANNUITAS

APRIL 11, 2011

The B2B buyer is truly driving the buying process taking control out of the hands of sellers. The phrase “buyers are turning to sales much later in the buying process” was repeated continually as a way to describe this shift of power. Social media has played a pivotal role in the shift of the B2B buying process. Go for it.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

ANNUITAS

DECEMBER 21, 2011

There is a lot of confusion about the role of marketing automation software as it relates to marketing processes. Rather, it provides a critical piece of your demand generation strategy and lead management process. View Part Two of the Whiteboard Session Now.

Marketing Management 100

Marketing Management Demand Generation Lead Management Marketing Automation Services 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. Enable Users.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

MAY 13, 2020

Strictly defined, it’s the lift that marketing and advertising provide above native demand—the increase in leads, sales and other key performance indicators (KPIs) gained that would not have occurred without marketing efforts. Lead-to-revenue stewardship. One way you can do this is by measuring incrementality.

Demand 147

Demand CMS Development Marketing Attribution Budget Programs 147

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. Enable Users.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

SEPTEMBER 3, 2020

This post ‘is’ however a shot across the bow of the concept that successful selling simply comes down to persistent, interruptive, automated ‘sales cadences.’ Sales engagement software, such as SalesLoft, is only as good as the people, process and content it is meant to enable. It doesn’t.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

MAY 5, 2020

No longer is marketing only responsible for brand and events – it’s now responsible for generating leads and tying performance back to impact on revenue. What marketing automation platform is currently in place, and how well is it working? It’s no big surprise, marketing is expected to do more today than ever before.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

DECEMBER 4, 2020

By that I mean, how does chat work with both your engagement channel strategy and Demand Process to strategically meet a prospect where he or she is in the funnel? To succeed, you must integrate chat with Demand Process to orchestrate engagement through the funnel. Then you optimize and build Demand Process into your chat strategy.

Demand 130

Demand Enterprise Management Marketing & Strategy Marketing Strategy 130

ANNUITAS

MARCH 8, 2022

It should be listening to questions and replying with helpful answers, routing leads to the appropriate next step with each interaction. To be successful here, your tool must be tied back to a strategy, a content model, and a lead management framework. Your chat tool needs to know when to move a lead from bot to person.

Marketing Automation Services 130

Marketing Automation Services Lead Ranking Tools Top of Funnel 130

ANNUITAS

JANUARY 19, 2011

In this video blog interview with Marketing Automation Software Guide , Carlos Hidalgo discusses how building a strong framework can help uncover some significant ROI. He also talks about Annuitas Group’s recent move to vendor agnosticism, and provides suggestions for evaluating the many marketing automation solutions available.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Marketing Automation Software 100