Trending Sources

5 Ways to Reactivate Lost Leads Using Marketing Automation

It's All About Revenue

When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. After a few years have passed, this once insignificant pile of expired leads can look more like a mountain of missed opportunity. First, though, let’s dissect what a lost lead actually is. There are two kinds of lost leads.

Take Marketing Automation Further and Automate Lead Distribution

It's All About Revenue

We’re providing an array of marketing and sales tools and leveraging channel marketing automation to deliver the content and resources our direct sales teams and channel partners need to engage and nurture prospects through the sales cycle. It is what sales teams often say is more important than anything else: Delivering qualified leads! Marketing Automation Marketing Cloud

Email Marketing: 3 lead nurture paths you should automate

B2B Lead Generation Blog

Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. So where do you even begin in terms of an automation strategy? When you boil down behavior automation, using prospect actions as triggers for email sends ultimately creates a list within a list as you separate product users from potential prospects. You can’t automate trust.

Lead Generation: Streamlining the process for quality over quantity

B2B Lead Generation Blog

Tweet For her first week on the job, Debbie Pryer, Program Manager, Siemens Healthcare, arrived ready to accept an intimidating challenge: Bring Marketing and Sales together for one common cause – generating quality leads. Although many brought up automation, Debbie knew that by bringing in more technology as a solution, she would simply be “automating the problem.”.

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. efficiencies in the process.” 4. leads.

8 Steps to Guarantee Marketing Automation Success

It's All About Revenue

EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics from various sources include: • 91% of the most successful users agree that marketing automation is very important to marketing success across all channels (Ascend2). Research available marketing automation solutions.

Avoid these 10 Marketing Automation Rookie Mistakes

It's All About Revenue

If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. They will have to try and convince stakeholders to budget for marketing automation. Lead Scoring.

4 Key Steps to Developing an Effective Lead Management Process

Salesfusion

The post 4 Key Steps to Developing an Effective Lead Management Process appeared first on Salesfusion. Email Marketing Marketing Automation B2B Marketing Lead Management

Deliver More Sales Qualified Leads Using Predictive Intelligence

SalesPredict

One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs). While marketers might not have such a hard a time generating a large volume of leads (quantity), they are having an increasingly tough time attracting leads that convert into sales opportunities and eventually into customers (quality). Why leads aren’t qualified.

Lead 100

Better Processes & Improved Focus with Queue-Based Lead Management Platforms

Sales Prospecting Perspectives

Here is a statistic that may give you a jolt: “only 25% of leads are legitimate and should advance to sales.” This raises some questions: Are sales and marketing in alignment on what constitutes a qualified or sales-accepted lead? How are leads being reviewed and passed along to my sales reps? A lot has already been written about sales & marketing alignment and list providers.

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

While this may come as a surprise to the hordes of demand generation groupies using marketing automation, the truth is that 87% of companies spend more time in other functions of marketing than demand gen. The lust for leads remains, but marketing’s role has always been broader, and it’s becoming broader still. Brand marketing supports every stage of the lead lifecycle.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

marketing technology into a seamless process. Lead conversion (32 percent) is the most. approval workflows, email automation, analytics. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. While leads and sales were deemed the most. LEADS NURTURED (5.5) 9 10 11 DIRECT REVENUE (5.4)

Tips For Getting More Out of Marketing Automation

It's All About Revenue

The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION. Here’s a few simple tips to help those in the latter category find marketing automation success. Guarantee your marketing automation success with persona-based content.

Introduction to Lead Management

B2B Lead Generation Blog

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. Lack of lead management impacts lead conversion and ROI.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation Blog

Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. Scalability. Integration with the new CRM system. Results?

Top Tips for Increasing Marketing Automation ROI

B2B Lead Blog

Marketing automation involves using software to streamline and automate marketing processes. When performed manually, these processes take more time than they need to, and marketing automation considerably speeds things up. But […].

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. preference, lead generation) isn't new, just more intense. its role beyond lead gen. B2B Marketing. Look for.

Pros Reveal Automation Tips and Other Marketing Automation News

It's All About Revenue

This week's topic: Marketing Automation. 35 Sales And Marketing Professionals Reveal Their Top Marketing Automation Tips​. Marketing automation is the name of the game in today’s complex, ever-expanding marketing and sales landscape. The marketing automation trend spans businesses of all sizes, from SMBs to the world’s major corporations.

10 Marketing Automation Lessons from Bad Stock Photos

It's All About Revenue

When you are using marketing automation to improve connections with your prospects and customers, you are always trying to do better. And now, here are 10 marketing automation lessons from bad stock photos. 1. Everyone has something they fear about marketing automation. Sometimes A Lead Can Seem Too Hot. Sales can likely use their normally follow-up process. 6.

The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology

ANNUITAS

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company. Step Two: Process. Step One: People.

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. But direct mail doesn’t have to be a “batch” process. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point.

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. preference, lead generation) isn't new, just more intense. its role beyond lead gen. B2B Marketing. Look for.

Measure Your Way to Lead Nurturing Success

The Point

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. That, ultimately, is what lead nurturing is designed to do – move leads towards opportunity and close. The results were dramatic.

5 Ways Your B2B Marketing Automation is Failing

It's All About Revenue

Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. And according to B2Bmarketing.net's Marketing Automation Benchmarking Report, 17% of marketers say marketing automation has been very beneficial for their company. In the rush to adopt marketing automation, marketers sometimes fail to do their due diligence.

6 Handy Conversation Starters About Marketing Automation

It's All About Revenue

Making a pretty printed newsletter in a word processing program feels like a cave painting when compared to what you can do with marketing automation. Listening to a presentation is a great way to learn what other modern marketers have done with their marketing automation systems. What strategic goals are you supporting with marketing automation? Marketing Automation

Feeding Sales Is a Process, Not a Project.

Sales Engine

When it’s all over, you ship the booth and collateral boxes home and collect the leads for sales. The world has changed, and the internet is now crushing a sales rep’s ability to generate their own leads. So, marketing’s new role as lead generators for sales requires more than just project management and stellar execution. The process won’t be the same with the next prospect.

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. preference, lead generation) isn't new, just more intense. its role beyond lead gen. B2B Marketing. Look for.

Is Anyone Leading Lead Management?

ViewPoint

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making. My point is this—you need a Sales Lead Manager to pull all of the competing departments and managers together to obtain the best revenue per lead for your company. Telemarketing Outbound (qualification and lead generation).

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

The past week brought three more announcements about predictive vendors expanding beyond lead scoring. In particular, its finding new market segments that clients might enter – something different from simply scoring leads that clients present to it or even from finding individual prospects that look like current customers. They are, after all, experts at seeing the future.

10 Marketing Automation Tips for Personalisation and Contextualisation

It's All About Revenue

Many people never explore the full potential of marketing automation. And marketing automation is the key. Because while you can do marketing automation without personalisation and contextualisation , you won’t be getting the most from it. Marketing automation lets you do it in every campaign. It’s all possible with marketing automation. 3. Takeaways.

The 3 Biggest Problems With Lead Nurturing

It's All About Revenue

Marketing automation and lead nurturing seem to go hand-in-hand. In fact, according to the 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS, 75% of respondents stated they are using lead nurturing. Marketing Automation Does Not Equal Lead Nurturing. To be clear, lead nurturing is not a feature, it is a strategy that is then enabled by technology.

How to Successfully Launch Your First Marketing Automation Program

It's All About Revenue

For marketing departments accustomed to smaller, fragmented software applications, implementing marketing automation software can be a daunting task. Properly integrating marketing automation into your organization requires a certain set of criteria, including: Understanding what marketing automaton can and can’t do. Having a copious amount of leads to nurture. Automation software touches numerous channels and presents marketers with a broad range of capabilities, so narrowing down the expansive strategies to actionable tactics should be the first order of business.

3 Levels of Data Analysis to Revitalize Your Automated Email Programs in 2016

Act-On

Whether you’ve recently started using automated email programs or you’re a seasoned veteran of the practice, there is no better time than the end of the year to assess all your drip program activities. Hopefully, you’re already using macro organization for your automated programs…that is, you will have already organized your email programs into broad general ideas/buckets.

Marketing Automation and SMBs – an Overview

B2B Lead Generation Blog

Because of that past, it is fun to have the tables turned on me, and a few weeks ago I agreed to be interviewed on the topic of marketing automation and small- to medium-sized businesses (SMBs). The interview covered a range of ideas within that topic area and I wanted to share some of my extended answers with the B2B Lead Roundtable Blog audience. Why marketing automation software is relevant to SMBs. major factor is how marketing automation can help optimize the SMB marketers time. Creating a culture that allows for marketing automation implementation at an SMB.

Key to Marketing Automation Success: Process First, then Campaigns

The Point

In a phone call this week I was swapping war stories with a well-known sales and marketing consultant, who, like us, works with B2B companies to improve their return on marketing automation. It would appear that companies are now waking up to the fact that no marketing automation software can be successful without a proper strategic foundation. This same point was brought home by an insightful article, “ Calculating the ROI of Marketing Automation Platforms ,” published late last year by Sirius Decisions. And that fact, I would propose, is a good sign for a maturing market.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation. Here’s how I see things.

Lead Generation That Converts Leads into Sales Opportunities

B2B Lead Generation Blog

Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. Unfortunately, as little as 5 to 15%  of all marketing inquiries (aka leads) turn out to be truly sales-ready opportunities. challenge. Create a marketing funnel .

Content marketing metrics – process metrics and outcomes metrics

Biznology

There are two kinds of metrics in content marketing: process metrics and outcomes metrics. Process Metrics. Web traffic is an example of a process metric in that it tracks how our audience is interacting with our content. In addition to website traffic, process metrics include things like. These process metrics are the measurements nearly all of us think of first.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. The system can model against any user-defined list, meaning that SalesPredict can score new leads, identify churn risk, or find the most likely buyers for new products.

New Research on How B2B Marketers Get More Leads

Act-On

Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. It’s so important that if you distilled an average B2B marketer’s job description down to two words, they might well be “get leads”. Most marketers struggle to land enough leads, and enough quality leads. Struggling with your lead generation efforts?

Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]

It's All About Revenue

Marketing manages awareness, communication, and is tasked with implementing repeatable processes for sales success. So we sought out a way to break down the moving parts of marketing automation — the force helping sales, marketing, and other teams establish the right recipe for success. Here’s a sneak peek at what you’ll learn: How to help your teams manage lead flow more effectively.

Why You Should Consider Using Twitter for B2B Leads

Act-On

Whether you turn these moments of opportunity into high-quality leads is up to you. But when you listen to what others are saying on Twitter (and successful sales people have known this for years), you can really begin to harness the platform’s full potential for lead generation. B2B marketers who use Twitter generate twice as many leads as those who don’t. Forrester , 2013.

How One Company Increased Lead Gen by 2000 Percent - Case Study

It's All About Revenue

Using cross channel marketing and multi touch campaigns, Oracle Marketing Cloud helped ARC Document Solutions achieve astonishing results including a 2,000% increase in lead generation in the first year alone. Lead Nurturing Marketing Automation Marketing Automation Process (MAP No small undertaking by any means. For the first time, marketers can easily track.