Everything Technology Marketing

OCTOBER 18, 2010

Especially the top-3 challenges have grown significantly from 2009 to 2010: 1) Generating high-quality leads (from 69% in 2009 to 78% today) - Today's B2B marketers are tackling this issue with processes and technologies such as marketing automation and lead scoring in an attempt to only deliver qualified, truly sales ready leads.

B2B Marketing 100

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Everything Technology Marketing

APRIL 15, 2012

For B2B marketers, webinars are not only a great lead generator and essential part of a solid content marketing strategy, they can also offer a great educational opportunity to learn what other marketers are doing to drive awareness, engage prospects, and generate revenue. Here are a couple of new marketing webinars you might enjoy.

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Everything Technology Marketing

APRIL 12, 2011

Leads, leads, leads. By far the most mentioned objective for content marketing is lead generation (62 percent), followed by lead nurturing (39 percent). Let's take a look at the chart below. It is also ideal for spreading your message by having great content shared across multiple social vectors.

B2B Marketing 100

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Everything Technology Marketing

MARCH 14, 2011

What matters to the business user is the business value the solution delivers, the process it helps automate or enable, the cost it reduces or the opportunity it unlocks. With powerful content assets that lead, just like breadcrumbs, from problem to solution. (4) This path needs to be made painfully easy for prospects to travel along.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

APRIL 14, 2010

In my last post “ 5 Steps to B2B Marketing Success ” we established a simple approach to improving success in B2B marketing, starting with understanding your audience, building a strong value proposition, mapping out the buyer’s journey, building compelling messages and content, and finally, investing in robust marketing automation.

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Everything Technology Marketing

OCTOBER 10, 2010

For example, how do I know whether an organization is an early adopter or laggard without investing a tremendous amount of research (that often leads to ambiguous answers anyway)? Motivation-based segmentation also needs to inform and shape the scoring model you use for marketing automation.

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Everything Technology Marketing

MAY 24, 2010

The effectiveness of traditional push marketing is rapidly declining, marketing budgets and headcounts have been slashed over the last few years (while output expectations have increased), and the availability of new technologies for marketing automation is leaving many B2B marketing professionals scratching their heads.

Work Management 100

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Everything Technology Marketing

APRIL 8, 2010

Step 5 - Invest in Marketing Automation One size fits all mass email blasts, for example, don’t provide the level of return you are looking for. Marketing automation will allow you to have very targeted digital conversations with your audience triggered by prospect profile and behavior, driven by their buying cycle.

Marketing Automation Services 100

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Everything Technology Marketing

JULY 10, 2010

The goal is to attract interest that converts into qualified leads which you can follow up with and/or nurture over time. (2) 2) Lead Nurturing – Leads that are not sales ready need to be nurtured with the goal of guiding prospects through their buying decision process with educational and actionable content.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

JUNE 18, 2010

We sure see this trend in the marketing automation platforms we use on a daily basis – webcasts, email campaigns, lead management, and many more. It seems as if the marketing function has only recently caught on to this trend in a major way, though. Is marketing moving to a subscription based model?

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100