Vidyard
MAY 18, 2018
EMEA Marketing Recommendations #1 – MAP’s Many EMEA marketers are planning to integrate with a MAP (Marketing Automation Platform) in the next 24 months. Why add marketing automation to your stack? 79% of B2B marketers have not established a lead scoring model. . #2 The sum of the points is the lead’s score.
Vidyard
SEPTEMBER 1, 2015
About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. So without further ado: Eloqua. Read the post.).
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Vidyard
SEPTEMBER 19, 2018
Which is why you need to integrate video into your lead scoring models and associate the right scores to the right videos. So if Bill watches a few minutes of your latest social video , but Sandra sits through a 30-minute product video who is the more qualified lead? In other words, what video should we score higher?
Vidyard
SEPTEMBER 2, 2015
About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. Read the post.) Read the post.) Read the post.)
Vidyard
MAY 3, 2016
Let’s face it: your marketing automation system is hungry. It’s hungry for leads, and information on those leads. They’re adding video to their marketing automation platform. What Do We Mean by “Adding Video to Marketing Automation”? With video data synced to your marketing automation platform, you’d know.
Vidyard
APRIL 4, 2016
By now, pretty much every company has figured out that marketing automation platforms are pretty awesome. They’ve become crucial in capturing more leads, but also helping to identify better leads. With features like automated lead nurturing, grooming new business has become a very methodical and exact process.
Vidyard
MARCH 22, 2017
Sales has never been an easy job to automate. But sales teams aren’t working stacks of lead cards anymore either. The average marketing database is in the thousands, and grows by hundreds of leads every week, meaning that by the time the MQLs become SQLs, there is no shortage of prospects for salespeople to… well… prospect.
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