Smashmouth Marketing

AUGUST 10, 2009

The one liner summary: marketing automation and sales enablement with a 2.0 It’s always tempting to try to make apples to apples comparisons with other marketing automation vendors, but Genius is different. The heart of the package is the Automation Workflow Designer. Genius eliminates the need for heavy IT support.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Sales Qualified Leads 100

Smashmouth Marketing

JUNE 25, 2009

Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. The next level of the product, Genius Enterprise , gets into serious marketing automation, but with the same usability and non-IT methodology of Genius Pro.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. The next level of the product, Genius Enterprise , gets into serious marketing automation, but with the same usability and non-IT methodology of Genius Pro.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. The next level of the product, Genius Enterprise , gets into serious marketing automation, but with the same usability and non-IT methodology of Genius Pro.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Smashmouth Marketing

MAY 29, 2009

We learned the importance of integrating sales and marketing technology in terms of the marketing automation platform, core SFA and sales productivity applications like knowledge management, automated methodology or prospect development among many other valuable takeaways. Do you prefer Red or Green curry? cmoclub sales.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

NOVEMBER 4, 2009

AKrizzle : RT @KathleenBostick : SF.com does not really have marketing automation. RT @damphoux : Carlos: marketing should be comped on sales accepted leads or marketing contribution to pipeline #b2buniversity. stephanietilton : nurtured sales leads provide 47% higher order value - Aberdeen #B2BUniversity. B2BUniversity.

B2B 100

B2B Marketing Budget Creation Marketing Budget Lead Nurturing 100

Smashmouth Marketing

DECEMBER 8, 2010

Be it appointment setting , lead qualification, or email marketing, where's all the goodness at? These last two are interesting additions because some people put email marketing in the category of "inbound" when in reality it is originally an "outbound" technique -- the action item is an inbound lead. Where do you turn?

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

MARCH 29, 2010

Over the past four months Green Leads has been starting new reps on the first Monday of each month. Green Leads Culture - People fitting in is a big part of our success strategy. Conversational Selling - Boiler rooms don't have conversations, and Green Leads is no boiler room. We have to have our reps deliver.

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

FEBRUARY 17, 2011

With all the rage of inbound marketing and marketing automation, or the sexiness of a great creative campaign, marketers can sometimes forget that the ultimate goal of every program is to get a prospect engaged with a sales person. Demand Gen Freestyle (replay here)

Demand 100

Demand Top of Funnel Demand Generation Agencies Lead Gen 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. In fact, those warm ones have the highest lead scores in most systems.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 11, 2009

We learned the importance of integrating sales and marketing technology in terms of the marketing automation platform, core SFA and sales productivity applications like knowledge management, automated methodology or prospect development among many other valuable takeaways.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

JUNE 15, 2009

GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. require a login,else stay openLast, but my favorite (yes, from me, but it was Karin that said it): damphoux : Karin McEwen, Mathworks: What is the most effective lead gen program? Good news is that much of it is documented on twitter under hashtag #mpb2b.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JUNE 8, 2009

GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. require a login,else stay open Last, but my favorite (yes, from me, but it was Karin that said it): damphoux : Karin McEwen, Mathworks: What is the most effective lead gen program? Good news is that much of it is documented on twitter under hashtag #mpb2b.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Emily is responsible for managing lead processing, lead scoring, nurture programs and reporting metrics. Mike: Emily, you’re speaking at MarketingSherpa on the topic of Lead Scoring. What are some simple ways to do Lead Scoring? and activity before the leads ever go to a Sales Rep.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Emily is responsible for managing lead processing, lead scoring, nurture programs, and reporting metrics. Mike: Emily, you're speaking at MarketingSherpa on the topic of Lead Scoring. What are some simple ways to do Lead Scoring? and activity before the leads ever go to a Sales Rep.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

JANUARY 19, 2023

At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. You raise brand awareness, and you establish your company as a thought leader in the industry, which helps to build confidence and trust with leads. Why Does Content Syndication Matter?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130