Paul Gillin

APRIL 11, 2014

I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. They report encouraging results.

Marketo 50

Marketo Social Media Lead Generation Marketing Automation Services 50

Paul Gillin

MAY 15, 2012

IT leaders are experts at measurement, and they also have cross-functional visibility that makes them the most logical candidates to integrate islands of automation. I suggest in my presentation that there are several initiatives IT could lead that would give them a critical role in social business.

Business 50

Business Leads Lead Marketing Qualified Leads 50

Paul Gillin

OCTOBER 5, 2011

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. The other has an automated signature device that does much same thing. Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right).

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JANUARY 25, 2012

If you lead with your wall, you’re missing an opportunity. Fitness has a variety of other offers on its Facebook presence, but it leads with the simplest one. Each company matches its offer to its goal, whether it’s a free trial, information or downloadable assets like ringtones. Tip #2: Make your offer shareable.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

AUGUST 6, 2012

The Social Marketing Automation suite enables customers to identify patterns in public online conversations, extract profile information and create what amounts to custom Klout scores. This information can be imported into CRM and marketing automation packages, easing what is usually a laborious manual process.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

OCTOBER 31, 2011

Probably, because it can lead to policies that are intended to preserve these positions instead of moving toward the jobs that are growing. Autor : Look at an example of something that’s been automated out of value: Horses used to be our main form of locomotion but now they’re hardly needed. Should we be worried about that?

Enterprise Management 50

Enterprise Management Training Work Management Education 50