Marketing Interactions

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Why Sales Shuns B2B Marketing Qualified Leads

Marketing Interactions

Shouldn’t sending people who actively engage and show interest in solving the problem be the core qualification for a marketing qualified lead (MQL)? So, let’s look at a few reasons why sales reps shun marketing leads and what (most of) you can do about it. Most Marketing Qualified Leads Are Viewed as Imposters by Sales.

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Use Questions as Your Framework for B2B Buyer Enablement

Marketing Interactions

Remember it’s important not to “lead the witness.” Given the context of the entire conversation, this could result in the question they asked being about efficiency or about whether the process could still work as promised with automation, for example. How automating X shaves 30%. Why automating X is valuable.

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A Review of B2B Content Operations Strategy Benchmarks

Marketing Interactions

Take the top priority: Generating New Leads. In order to achieve that goal, marketers need to create better experiences, produce customer-centric content, improve engagement in channels that can attract leads, and give all of this a boost with better targeting and personalization efforts.

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Content Operations: Waiting is Costing You

Marketing Interactions

This inefficiency leads to costly missteps, such as creating content on topics that haven’t performed well in the past or continuing to publish to channels that don’t draw the right audience back to your site. How many of you are using your marketing automation platform as a glorified email blaster? Technology Challenges. I thought so.

Cost 69
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Create B2B Buyer Personas that Inform Content Marketing Strategy

Marketing Interactions

Contribute to a consensus on what constitutes a qualified lead. There’s a big difference between something vague, such as “Grow revenues,” and something with the persona’s perspective, such as “Automate processes to eliminate inefficiency and bring products to market faster.” Align your business objectives to their business objectives.

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Answer 3 Questions Before Starting Your SMS Campaign

Marketing Interactions

An advanced messaging platform is a business tool that requires a strategy for your SMS campaign—just as a marketing automation platform requires for your email marketing campaign. Here are a few to consider: Velocity – move leads faster through your pipeline to shorten time to purchase. What do you want to get out of it?

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11 Content Marketing Insights CMOs Wish Marketers to Adopt

Marketing Interactions

It takes more than a form completion to generate a lead. A lead is a contact intent on the pursuit of relevant information about how your solution can solve their problem. ABM is helping to make this happen, but marketers and salespeople must learn to row in the same direction as if it’s second nature. Real Qualification.

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