Should You Ignore Marketing Automation in your Predictive Lead Scoring Model?
Lattice
OCTOBER 24, 2018
You’ve dedicated so much time and effort into capitalizing on your marketing automation tool. The emails. The landing pages.
Lattice
100 
How To Make Lead Scores Relevant For Your Sales Team Again
Lattice
OCTOBER 24, 2018
You rolled out your marketing automation program over the past two years, aligned with your sales … Does this sound familiar?
Join 88,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
How To Speed Up Opportunities Through the Funnel With Machine Learning
Lattice
OCTOBER 24, 2018
As B2B marketers push the limits of their marketing automation and CRM systems, they are struggling to improve lead conversion …
Attention, #MKTGNATION: Are You a #MKTGgenius?
Lattice
SEPTEMBER 26, 2016
Are you a master of automation, a wizard of segmentation or a sorcerer of lead scoring? #MKTGNATION, We Want to Hear from You!
The Next Generation Platform for Account-Based Everything is Here!
Lattice
MAY 24, 2016
Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. 360-degree view of leads and target accounts: Lattice provides sales with additional context around the leads and accounts for follow-up.
Predictive Marketing 101: How to Operationalize your Predictive Scores
Lattice
JANUARY 6, 2016
Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. If you’re trying to decide where to host events such as roadshows or prospect breakfasts, considering using your lead score to build a “heat map” of where your highest leads are located.
Enriching Your Account Universe: Turn Data into Revenue
Lattice
MARCH 16, 2016
Because of that, I’m really excited to announce the launch of our next-generation Lead Enrichment capabilities. Lattice will now write back more than just a score into your marketing automation and CRM systems; we’re adding thousands of account attributes. industry, revenue, employee band).
Let's personalize your content