Avitage

JANUARY 7, 2015

Common Scenario I had a terrific conversation recently with a very capable marketing partner who focuses on demand management and marketing automation. We discussed the buyer persona and buyer journey work they do to prepare for lead generation initiatives, especially email campaigns.

Process 120

Process Campaigns Buyer Personas Buyer's Journey 120

Avitage

OCTOBER 31, 2013

If you are using marketing automation, and lead nurturing is important, content will be a critical enabler. We’ll need your lead definitions. Marketing Strategy, Goals and Specific Plans: It will be important to align your content marketing investments and priorities to your sales, channel and marketing plan.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

OCTOBER 31, 2013

If you are using marketing automation, and lead nurturing is important, content will be a critical enabler. We’ll need your lead definitions. Marketing Strategy, Goals and Specific Plans: It will be important to align your content marketing investments and priorities to your sales, channel and marketing plan.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

MARCH 17, 2014

They are doing so because effective content is the key enabler for tactics that execute a customer-centric go-to-market strategy, especially: Inbound marketing Automated demand management with lead nurturing Social marketing and selling Sales enablement These tactics are primary drivers for 3 strategic enterprise goals: Revenue growth — especially (..)

Organization 120

Organization Enterprise Management Cross-Selling B2B 120

Avitage

OCTOBER 28, 2013

I often see this in organizations when they launch a new product, adopt automated lead management, or deploy other content, social or mobile marketing initiatives. Common Problem It occurs to me that my problem is similar to the challenges many business bloggers face. This is especially true in larger organizations.

Verticals 120

Verticals Work Management Blogger Trigger Marketing 120

Avitage

OCTOBER 28, 2013

I often see this in organizations when they launch a new product, adopt automated lead management, or deploy other content, social or mobile marketing initiatives. Common Problem It occurs to me that my problem is similar to the challenges many business bloggers face. This is especially true in larger organizations.

Verticals 120

Verticals Work Management Blogger Trigger Marketing 120

Avitage

SEPTEMBER 5, 2012

Jon’s insights touch upon lead generation, sales productivity, and marketing portfolio productivity. One of the great benefits of marketing automation solutions is that marketers can gather lots of data to better understand the impact of processes and content.

Buying Cycle 120

Buying Cycle Trigger Marketing Marketo Marketing Automation Services 120

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120