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OCTOBER 9, 2018

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it.

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OCTOBER 25, 2018

The insurance industry these features of marketing automation to successfully cross-sell policies at the optimal time for the right customers.

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JULY 5, 2018

A lead nurturing program will build better leads, create more sales opportunities, and generate more revenue. When every lead counts, here are four tips for getting started with your first automated program. So why do most B2B marketers fail to set them up?

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AUGUST 16, 2018

Now is the time to prepare your holiday season's automated nurture programs, especially for credit unions. Here is how one credit union did it.

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MAY 15, 2018

Get the tips and tricks for how to get started adding video to your automated nurture programs, so you can reap the rewards of more engaged prospects today!

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SEPTEMBER 25, 2023

And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale. Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead.

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DECEMBER 8, 2023

Migrating to a new marketing automation platform can be intimidating. Use this article as your guide for a smooth transition for marketing automation migration. Gather critical assets for marketing automation migration A successful migration starts with gathering your critical assets. But it doesn’t need to be.

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SEPTEMBER 24, 2023

In the example below, the page title is “What is marketing automation?” For example, we’d look for a topic related to marketing automation since that’s what we do at Act-On. If we type “marketing automation” into a keyword tool, we can find related keywords and begin grouping them. Still have questions about SEO?

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OCTOBER 2, 2023

Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation. You can use automation to enroll new leads in nurture campaigns that send educational content over time. Use cases abound.

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NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success. This challenge can lead to missed opportunities and negatively impact your organization’s ROI.

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OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. Most of the major marketing automation platforms have some form of analytics built into the user experience. What reports should you be looking at regularly to get the most out of your automation stack? Every audience is unique.

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OCTOBER 11, 2023

Once you have the big-picture layout in place, you may want to focus on one area of specialization: your marketing automation team.

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SEPTEMBER 25, 2023

Read on to learn how manageable tasks like documenting buyer personas, developing a lead scoring system, and improving tech integrations can achieve the impossible: sales and marketing working together. Marketing teams usually include: Demand generation marketers who are responsible for generating and nurturing new leads.

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NOVEMBER 7, 2023

Here’s the kicker: Among leading content marketing companies, that figure jumps to 29%. Only 49% of B2B content marketers are measuring return on investment, even at the first stage of their sales funnel, where they generate leads and build an audience. But don’t despair! There’s hope for us all. Hiplay costs $5 a month.

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MARCH 19, 2024

Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. asks Kevin.

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FEBRUARY 6, 2024

Migrating to a new email marketing platform (aka marketing automation) can be intimidating. What automated programs do you have in place, and which programs will you migrate to the new system? Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance.

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OCTOBER 6, 2023

Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s journey. For example, say you provide B2B products and services.

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FEBRUARY 26, 2024

How to Find a Better Marketing Automation Solution Stop dreading your software. You deserve marketing automation that fits better with your team’s needs. The commission is usually based on the amount of clicks and/or leads delivered. How to Find a Better Marketing Automation Solution Stop dreading your software.

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MARCH 1, 2024

Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. Your team might say, ‘We drove 4,000 leads this month.’ Improving the quality of your leads goes back to your lead-scoring system.

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SEPTEMBER 28, 2023

But to execute strong inbound and outbound marketing campaigns, you need to integrate these sales tools with a marketing automation platform, which is the functional layer of successful companies. Marketing automation makes it much easier to manage, measure, customize, and optimize the customer experience across multiple online channels (e.g.,

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NOVEMBER 27, 2023

To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Almost two-thirds of leads aren’t sales ready. Take it slow!

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NOVEMBER 7, 2023

And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. Avoid poor performance on mobile devices by using your marketing automation platform’s mobile preview feature to check how your email looks and reads on mobile devices. It also leads to a higher ROI for emails.

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SEPTEMBER 25, 2023

Align marketing and sales on your ICP to deliver a shared understanding of what kinds of leads you want to prioritize. Everyone needs to be speaking the same language and tracking the same metrics as leads are generated, nurtured, and progressed throughout the shared marketing sales funnel. Startups or enterprise orgs?

Ideal Customer Profiles 130

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SEPTEMBER 21, 2023

When Act-On set out to build audience insights functionality into our marketing automation platform, we knew we needed the right partner. It involves trial and error, guesswork, and manual lead scoring frameworks that require effort to maintain and update. For us, it had to be Intel. Interested in more on AI and machine learning?

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