| |  Automation + Landing Page + Salesforce.com + Template |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX AUGUST 16, 2011 Can CRM Add-Ons Replace Marketing Automation? I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently. It’s a view I discuss sparingly in public, since so many of my friends in the marketing automation industry have a vested interest to the contrary. Vendors have made the bet by building marketing automation add-ons to a CRM system instead of building a stand-alone marketing automation product.* Of course, the jackpot here is Salesforce.com. On the other hand…. | LOOPFUSE FEBRUARY 7, 2012  3 Tips for Lovers (of Marketing Automation) Or is it time when you look at your marketing automation solution and give it some of the attention it deserves? Either way, they following points are important to remember when treading the paths of love or marketing automation. For marketing automation efforts that could be creating alternate email campaigns or different copy on landing pages to run some A/B testing. | | | | | |
| CUSTOMER EXPERIENCE MATRIX FEBRUARY 14, 2011 ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on Now that I’m more or less finished launching the B2B Marketing Automation Vendor Selection Tool (VEST) , I can start catching up on the other topics. ClickDimensions does pretty much the standard marketing automation activities: email, landing pages, Web visitor tracking, drip marketing campaigns, and lead scoring. In fact, I (and many others) have long argued that marketing automation makes more sense as an integrated component of a CRM system than a stand-alone product. crm software small business software demand generation b2b marketing automation | CUSTOMER EXPERIENCE MATRIX DECEMBER 4, 2012  MindMatrix Adds Sales Support to Marketing Automation One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. But MindMatrix is correct in saying that they’re not part of mainstream B2B marketing automation. | WEBBIQUITY FEBRUARY 14, 2010 Genoo Aims to Shake Up Marketing Automation Market Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. For a truly custom design, the company will convert a layered PhotoShop file into a Genoo template for $500. per 1,000 emails sent. per month. Share this on del.icio.us. Digg this! Tweet This! | CUSTOMER EXPERIENCE MATRIX APRIL 26, 2011 MakesBridge Offers Powerful Features to Small Business Marketers Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). ve previously reviewed Genoo , which supplements the standard marketing automation features with Web hosting and built-in CRM but no shopping cart. | | | | | | | |
| - Active Conversion Offers Strong Lead Management and Leaves Out the Rest
The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing. These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Adding these items to an evaluation template is not especially difficult. Registration is no longer required.) MORE >> -
MODERN B2B MARKETING | FRIDAY, JUNE 12, 2009 Marketing Features in Salesforce Summer 09
There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. Some of my favorite new features are: Campaign Member Fields in Email Templates is great because you can put an email template in Salesforce for your sales team to use that references a field from a campaign, which could never be done before. To set up email templates, click Setup |Communication Templates | Email Templates. Once you see this new image, the new features will be available to you. You can register for it here. MORE >> -
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 19, 2010 Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation
Summary: Alsa Marketing is a late entry to small business marketing automation. It’s harder every day for a new company to enter the business-to-business marketing automation industry. These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Alsa also provides prebuilt templates for standard campaign workflows. They support multiple languages, which should gain them some business. MORE >> -
CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 1, 2009 Net-Results Simplifies Demand Generation for Small Business
When Net-Results ’ showed me their marketing automation system, the demonstration ended so quickly that I wondered what was missing. This process has five functions: send emails to prospects; capture responses on landing pages; score leads; send qualified leads to sales; and nurture non-qualified leads with multi-step campaigns. Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. This requires users to add a bit of Javascript to company Web pages. Net-Results does not. MORE >> -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 9, 2011  Act-On Software Stresses Ease of Use
At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. The home page all but screams as much, with a huge central panel of “quick start” links to different types of projects. The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages. Such emails would otherwise be invisible to the marketing automation system. MORE >>
- Genoo Aims to Shake Up Marketing Automation Space WEBMARKETCENTRAL | MONDAY, SEPTEMBER 21, 2009
- Marketo Aims to Simplify Demand Generation CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 10, 2008
- Market2Lead Offers Enterprise-Strength Demand Generation System CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 18, 2008
- How to Compare Demand Generation Vendors: Choosing Summary Measures CUSTOMER EXPERIENCE MATRIX | MONDAY, FEBRUARY 16, 2009
- Act-On Software Does List-Based Demand Generation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 25, 2009
- True Influence Opens a Window into Future Demand Generation CUSTOMER EXPERIENCE MATRIX | SUNDAY, APRIL 5, 2009
- LeadLife Mixes Advanced and Simple Features CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 14, 2009
- Marqui Combines Content Management and Demand Generation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 17, 2009
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