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Act-On Software Stresses Ease of Use

Customer Experience Matrix

At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. The home page all but screams as much, with a huge central panel of “quick start” links to different types of projects. Such emails would otherwise be invisible to the marketing automation system. So let me try again.

Act-On 120
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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM.

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Thirteen email marketing platforms with high ROI

ClickZ

It’s important to note here that some tools, like HubSpot and Pardot, give you a more complex offering with features like the ability to automate your email marketing. Campaigners’ strength lies in its artificial intelligence (AI) which allows you to automate and optimize your email marketing with data and event-driven triggers.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

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The Eight Best Online Tools for Sales Professionals

Webbiquity

It’s hardly news that B2B sales and marketing teams aren’t always on the same page. The eight tools here deliver a range of functionality such as email automation, automatic email and call logging, workflow scheduling, lead qualification, sales enablement, and personalized direct mail. Sales Tools. 1) Yesware.