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Abandon Your Marketing Automation System!?

LeadSloth

I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. Smart or foolish?

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5 Essential Functions for Every B2B Website

Biznology

Oracle, for example publishes a Software Investment Guide to help prospects’ decision-making. Lead generation. The perennial number one goal of just about every business marketer is generating sales leads. If you make the effort, your website can be a productive source of high quality, low cost leads for our sales force.

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The 7 B2B website essentials: What customers want

Martech

Generate a lead. 1: A clear message on the home page Write headlines that explain what problems you solve. It seems obvious, but you’d be surprised how many B2B sites don’t provide their value proposition on the home page. 2: Fast loading Researchers simply won’t wait for page loads anymore. Motivate interaction.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. It’s scalable, the leads are more qualified and often already partly educated on your offering.