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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

JULY 8, 2009

Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration.

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Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). They focus on email nurturing campaigns and marketing measurement. But there are plenty of other options, particularly for marketers with limited budgets.

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Demand Generation Vendor Traffic Rankings

Low Cost Systems for Demand Generation

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