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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Business process automation is, hands down, one of the best technological innovations to come along in decades. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward. Which parts of marketing can you most profitably automate? What is B2B Marketing Automation?

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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

Revisiting your email marketing automation workflow and automation should happen regularly. We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. Or interact with us in some other way? Now, that might seem like a lot (and it is!). Average at best.

Open Rate 219
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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process.

B2B 242
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An Ultimate Guide to Social Media Automation for Your Business

Spiralytics

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. What is Social Media Automation? How Does Social Media Automation Work?

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3 Important Things A Chatbot Can’t Do (But an IVA Can)

Download this Interactions LLC eBook to learn more about chatbots and how to select automated customer care technology for your company. Chatbots are becoming increasingly popular, but it’s important to remember that they’re only as smart as the technology behind them.

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The Future of Customer Interactions: Harnessing RPA and IPA

CMSWire

Discover how RPA and IPA are revolutionizing customer service through automation, blending efficiency, personalization and technology. Continue reading.

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How To Get Started With Customer Service Automation

Salesforce Marketing Cloud

Then your business might be a good candidate for customer service automation. According to our research , 65% of high-performing service organizations rely on automated customer service to save time, reduce human error, and make time for new projects, compared to only 41% of underperformers. Now let’s automate! – not so fast.