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Getting More Out of Each Click with "Post-Click Marketing"


lead automation management vendors. While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

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Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. Some others include OpenTracker and LeadsExplorer which help identify companies who have been showing an active interest in your website. This is certainly a step in the right direction for marketing automation and online lead generation in making the process more intelligent. See how it works with our Free Trial program. Are you investing enough in Sales Research?