Will Alphabet Acquire HubSpot?
CMSWire
APRIL 4, 2024
Alphabet is eyeing HubSpot as an acquisition, sources say. Will it be a game-changing move for Google in CRM and marketing? Continue reading.
Our Favorite Marketing Automation Features in HubSpot
SmartBug Media
FEBRUARY 7, 2022
With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.
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What Are The Benefits Of Using HubSpot Marketing Automation Tools?
Stevens & Tate
DECEMBER 9, 2022
Because these tactics all require constant attention to be effective, you should strongly consider the use of HubSpot marketing automation tools as a way to simplify your workload. The following are four reasons why you should be using HubSpot marketing automation tools: 1. 6 Effective Call To Action Examples.
Migrating from Marketo to HubSpot: Why You Should Switch
Envy
APRIL 2, 2024
Marketo and HubSpot are two of the most popular marketing automation platforms available today. Both platforms offer a wide range of features designed to help businesses generate leads, engage with prospects & customers, and sync their marketing data.
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Automated Marketing: The Only Guide You’ll Ever Need
Marketing Insider Group
JUNE 22, 2023
Automated marketing has been exploding across industries in recent years. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing.
Pardot vs HubSpot [The Ultimate Comparative Guide]
Roketto
FEBRUARY 17, 2023
Are you in a dilemma over which marketing automation tool to choose for your business? This article will compare Pardot (now known as Salesforce Marketing Cloud Account Engagement) and HubSpot Marketing Hub. Don't fret! We have got you covered.
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API Integrations in HubSpot: A Beginner’s Guide
SmartBug Media
MARCH 16, 2023
In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. By automating data transfer, businesses save time and reduce errors caused by human input. What Are API Integrations?
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HubSpot unveils AI additions and a revamped Sales Hub
Martech
SEPTEMBER 6, 2023
Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. AI Agents that automate and respond to customer service inquiries submitted to chatbots and via email. Get MarTech! In your inbox.
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Unlocking Customer Retention in HubSpot
SmartBug Media
MARCH 4, 2024
Fortunately, CCOs who use HubSpot are well positioned to retain customers and even turn renewals into upsells. How Can You Analyze Purchase History in HubSpot? Analyzing purchase history in HubSpot provides valuable insights into your customers' behavior, preferences, and purchasing patterns.
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Hubspot CRM Migration Checklist (for a Hassle-Free Move)
Spiralytics
MAY 1, 2023
One of the widely recognized options for such software is Hubspot because of its features that benefit businesses of all sizes. Some of the notable companies that have used Hubspot include GoFundMe, Agoda, Spenmo, and more. In this blog, we will be covering all the necessary steps you need to take when migrating to HubSpot.
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Getting Started with the HubSpot Salesforce Integration
ATAK Interactive
JULY 12, 2023
Look no further than the HubSpot Salesforce integration. This comprehensive integration brings together two industry-leading platforms, HubSpot and Salesforce, to provide a seamless experience for managing your customer relationship management (CRM) and marketing automation needs.
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HubSpot Product Update Roundup—January 2024
SmartBug Media
JANUARY 25, 2024
Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. First up, you can now publish right on Instagram Reels via the HubSpot Mobile App. Isn't that handy?
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HubSpot & Hotjar Integration: Benefits, Features, & How To Get Started
ATAK Interactive
SEPTEMBER 3, 2023
Enter the world of the HubSpot Hotjar integration. This seamless collaboration between HubSpot, a leading marketing automation platform, and Hotjar, a robust web analytics and feedback tool, opens up a wealth of possibilities for optimizing your website and improving your customer journey.
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Using HubSpot Workflows to Empower Sales with Internal SMS
SmartBug Media
JULY 12, 2023
In a previous role, I was speaking with one of our sales development representatives (SDRs), and he explained that he happened to notice via the Chrome extension of HubSpot Sales’ Activity Feed that one of his assigned leads was on our company’s pricing page—a strong indicator of past sales success. Hello, marketing and sales automation.
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Maximizing ROI: The Benefits of Conducting a HubSpot Audit
Lake One
NOVEMBER 14, 2023
You have HubSpot, and that’s awesome, but are you getting your money’s worth? That’s where the Lake One HubSpot Audit comes into play. Signs You Need a HubSpot Audit If you are unsure if you need a HubSpot Audit, ask yourself these questions. Sentiment: Do teams feel like HubSpot is a burden vs. a value add?
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Using HubSpot Workflows to Empower SDRs with Internal SMS
SmartBug Media
JULY 12, 2023
In a previous role, I was speaking with one of our sales development representatives (SDRs), and he explained that he happened to notice via the Chrome extension of HubSpot Sales’ Activity Feed that one of his assigned leads was on our company’s pricing page—a strong indicator of past sales success. Hello, marketing and sales automation.
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10 Little-Known Fixes to Big Challenges Associated With Migrating to HubSpot
Square 2 Marketing
SEPTEMBER 12, 2023
HubSpot has emerged as a powerhouse in the realm of marketing automation and customer relationship management (CRM). With its user-friendly interface and comprehensive suite of features, migrating your marketing automation and CRM to HubSpot can be a game-changer for your business.
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Integrate Conversational Marketing and HubSpot — and Then Use These Seven Sales Acceleration Strategies
Zoominfo
AUGUST 17, 2021
Regardless of whether you’re using automated chatbots, your sales development reps (SDRs) as live agents, or a combination of both, it’s important to identify who your qualified prospects really are. Steps to Strengthen HubSpot Integration. Use HubSpot data to personalize chat greetings. Employ HubSpot sales routing.
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A Detailed Agency Review of the HubSpot Operations Hub
ATAK Interactive
JULY 20, 2023
HubSpot Operations Hub is a comprehensive operations software platform designed to help businesses optimize and automate their internal processes. In this article, we will delve into our thoughts on HubSpot Operations Hub, its key features, and how it can benefit businesses in enhancing their operational efficiency.
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A Highly Detailed Comparison of HubSpot vs Each Major Competitor
ATAK Interactive
JULY 10, 2023
Marketing automation platforms have become invaluable tools for businesses, enabling them to automate processes, nurture leads, and improve customer engagement. HubSpot is a well-known player in the marketing automation space, but how does it stack up against its major competitors?
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HubSpot – Marketing Automation
Industrial Marketing Today
NOVEMBER 30, 2018
HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. The dashboard provides you with a quick … HubSpot – Marketing Automation Read More » The post HubSpot – Marketing Automation by Achinta Mitra appeared first on Industrial Marketing Today.
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Transform Your Sales Process with HubSpot Content Assistant
SmartBug Media
JUNE 29, 2023
Fortunately, HubSpot Content Assistant can help businesses overcome these challenges and maximize their HubSpot experience by revolutionizing their sales process. Fortunately, AI-powered solutions such as HubSpot Content Assistant can help streamline the sales process. Let's take a look at some strategies.
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How to Pick the Best HubSpot Agency Partner
SmartBug Media
APRIL 17, 2023
HubSpot has quickly become one of the most powerful software tools for businesses worldwide. And it’s no wonder why: HubSpot is packed with the capabilities and features businesses need to uplevel all aspects of marketing, sales, and customer service. What Is a HubSpot Partner? Do you need help with HubSpot integration work?
Follow Our Lead: A Guide for Your Pardot to HubSpot Migration
Lake One
AUGUST 3, 2023
We’ll walk you through the Pardot to HubSpot migration, show you why HubSpot’s powerful marketing automation tools are a big step up from Pardot, and explain why making the switch could be a smart move. Why Should You Migrate from Pardot to HubSpot? Keep reading to learn how.
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HubSpot Product Update Roundup - INBOUND 2023
SmartBug Media
SEPTEMBER 15, 2023
Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. customers Learn More > HubSpot Update Details HubSpot's SMS update shouldn't be overlooked.
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The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?
Heinz Marketing
MARCH 28, 2024
By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Maybe not so much anymore. I was eager to explore more.
Best Practices for Mastering HubSpot Deal Stages
SmartBug Media
OCTOBER 3, 2023
In this article, we'll walk through several best practices for implementing ideal HubSpot deal stages that align with your team. What Are HubSpot Deal Stages? First, let's clarify what HubSpot deal stages are. For thorough details on creating and customizing HubSpot deal stages, you can refer to HubSpot's official guide.
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HubSpot Product Update Roundup—October 2023
SmartBug Media
NOVEMBER 9, 2023
Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. It's an exciting update that expands the options for strategic Instagram marketing directly in HubSpot.
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ICYMI at INBOUND22: What’s New in HubSpot
SmartBug Media
JANUARY 30, 2023
With these challenges in mind, HubSpot has launched a number of features to help organizations connect their data, their customers, and their people all in one place. HubSpot will analyze and identify errors in the import flow , saving you time and headaches.
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Increase Customer Retention & Renewals with HubSpot Service Hub and HubSpot Sales Hub
SmartBug Media
APRIL 26, 2022
HubSpot’s Service Hub offers support and customer service with conversational tools to make communication with customers and reps easy. HubSpot Sales & Service Tools You Can Use for Customer Retention & Renewals. HubSpot Sales & Service Tools You Can Use for Customer Retention & Renewals.
How do HubSpot and Salesforce Work Together?
Sage Marketing
OCTOBER 17, 2023
When seeking a marketing automation tool that seamlessly integrates with Salesforce, HubSpot emerges as a top choice. But how can you ensure HubSpot and Salesforce work together effectively? So, in comes HubSpot. Inbound & Channel Marketing Omni-channel marketing automation. ABM tools and automation.
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HubSpot pairs community with a connected platform
Martech
SEPTEMBER 9, 2022
“Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. “The content, the HubSpot Academy; it’s not an overnight thing for us.” “The content, the HubSpot Academy; it’s not an overnight thing for us.” Bringing us back together.
4 tips for auditing your marketing automation program
Martech
NOVEMBER 8, 2023
Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually. “I
HubSpot Database Decay & Hygiene Strategy Made Simple
Envy
JANUARY 20, 2022
In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean. To make these changes easier to navigate, HubSpot has a database decay simulation tool that can forecast your contact growth. Let the HubSpot cleanup process begin. Cleaning up data in HubSpot is simple.
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HubSpot for Manufacturing Success: Outpace Competitors, Boost Profitability, and Skyrocket Sales
Lake One
JULY 18, 2023
One such strategy is leveraging the power of HubSpot , a comprehensive marketing, sales, and customer service platform. In this blog post, we will explore how utilizing HubSpot for manufacturing support can set you apart from the pack and accelerate growth.
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From Data Silos to Seamless Integration: Harnessing the Benefits of HubSpot API Integrations
SmartBug Media
JULY 6, 2023
In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. By automating data transfer, businesses save time and reduce errors caused by human input. What Are API Integrations?
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The Power of Closed-Loop Reporting in HubSpot-Salesforce Integration
SmartBug Media
NOVEMBER 3, 2023
This article explores the power of closed-loop reporting and the pivotal role a HubSpot-Salesforce integration plays in driving the data. The Importance of HubSpot-Salesforce Integration HubSpot, a marketing automation platform, and Salesforce, a CRM system, are two powerful tools—and they’re better together!
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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]
SmartBug Media
APRIL 27, 2023
HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. situation].”
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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan
SmartBug Media
FEBRUARY 11, 2021
Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.
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How To Select a HubSpot Agency for Your Technical HubSpot Work
Square 2 Marketing
MAY 4, 2023
Once HubSpot unlocked the back end of its platform, the entire suite of tools became just a little more complicated. This meant the limits of what you can do in HubSpot were available to anyone with the technical expertise to take advantage of it.
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5 Key Takeaways from the HubSpot 2024 State of Marketing Report
DAGMAR Marketing
MARCH 12, 2024
Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Below are five key takeaways from the HubSpot 2024 State of Marketing Report you may want to keep in mind as you navigate through the year. Personalization is key.
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Choosing HubSpot CRM As Your CRM Solution
Stevens & Tate
MARCH 13, 2023
For good reason, HubSpot CRM tends to be one of the more popular options. The following six reasons are why you should consider implementing HubSpot CRM into your marketing strategy: Why To Choose HubSpot CRM As Your CRM Solution? HubSpot provides its CRM solution for free.
Streamline Workflow with Powerful Content Automation Tools
Valasys
JULY 31, 2023
Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world.
Email Sequences: HubSpot vs. BenchmarkONE
BenchmarkONE
OCTOBER 5, 2022
Sequences are a feature enabled by marketing automation platforms, and they help ensure you’re staying on top of every lead opportunity. . If you’re using a marketing automation tool or in the market for one, chances are high that you’ve heard of HubSpot’s software and a little bit about what it can do for you.
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