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Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

ANNUITAS

As generative AI is still a new concept, businesses might not want to automate the follow-up actions derived from AI just yet, nor provide AI with direct access to customers. We can’t really get into all of the AI announcements across all of the clouds, and we certainly will dig into the go-to-market focused additions in a subsequent brief.

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SaaS Email Marketing Strategy That Brings Sales (With Bonus Examples)

SendX

If you are selling B2B software , you can run LinkedIn ads or Google Ads. Automate & Scale Quickly An email drip campaign is a series of emails you send after someone signs up for your free guide/ebook, a free trial, demo, or another resource you offered. All automated and like clockwork.

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Enhancing the Customer Experience with Smartphone Automation

Martech Advisor

Intelligent Automation and the Smartphone. You input your destination into Google Maps and are instantly given a list of the quickest and most convenient routes to take. This is all possible because of intelligent automation and AI. already had a more favorable view of brands that offer mobile-responsive customer support.

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7 Habits of Highly Successful Prospectors, According to Sales Leaders

Hubspot

It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible. Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. They prioritize relationships over immediate sales.

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How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes

Adobe Experience Cloud Blog

In late October, Google released version 62 of Chrome browser with two significant updates. Here’s what this now looks like: According to Google , “Passwords and credit cards are not the only types of data that should be private. Google is making it clear that a safer web is one where unencrypted web connections are discouraged.

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How to Use Gated Content to Skyrocket Engagement & Conversions

Optinmonster

Gated content is also referred to as locked content. In fact, we’ve seen amazing results from content locking, including one site that got 11,000 new subscribers in a month with a simple content upgrade. Plus, locking your content doesn’t impact SEO. Pros and Cons of Content Locking. Video replays.

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Robots, AI ruled CES 2024

SmartBrief - Marketing

The image and video capture can come in handy, as can the tidbit launcher and automated food bowl, and it can also open up an audio gateway so you can talk to your pet through it. New sharing tech that’s coming from Google and Samsung. And lots of what was on display in Las Vegas also tapped on via AI in a myriad of ways.

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