ANNUITAS

MARCH 1, 2016

Demand generation leaders know it’s not true, though. And most marketing and sales data is just that — garbage. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics. Garbage in; garbage out. closed revenue).

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

ANNUITAS

MARCH 17, 2015

You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? Without the correct staffing your marketing automation investment might as well be a car that sits in the garage, collecting dust.In

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

ANNUITAS

APRIL 10, 2014

the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations. According to Raab Associates, Inc.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

ANNUITAS

SEPTEMBER 30, 2014

As we go into event season-it’s good to remember that building a Demand Generation Strategy isn’t easy. In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple steps away.

Demand Generation 100

Demand Generation Demand Generation Peer-to-peer 100

ANNUITAS

MARCH 27, 2014

In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple step away. Is success on impacting pipeline and generating demand really just a few simple steps away?

Demand Generation 100

Demand Generation Demand Generation Terms and Conditions 100

ANNUITAS

MARCH 13, 2014

It is a no-brainer – as marketing automation and demand generation continue to mature, the need for well-rounded and experienced demand generation marketers also increases. Solid understanding and practical application of lead management principles. Email marketing experience.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

ANNUITAS

SEPTEMBER 21, 2018

And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? So don’t cancel your tickets for the next Marketo Marketing Nation Summit … that event likely has at least one more go-round.). – Adobe is a strong ally of marketing innovation. Adobe GETS marketing.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. This is staggering! 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. This is staggering! 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 8, 2017

While some marketers may use the term to refer to a series of “drip” emails that a group of leads receive in a row, it can also be used to describe a perpetual engine serving up relevant content based on a lead’s persona and their place in their buyer’s journey.

Ad Building 153

Ad Building Buyer Personas Marketing Automation Services Top of Funnel 153

ANNUITAS

NOVEMBER 15, 2021

Our findings closely corresponded with what the market is seeing: 96% of B2B sales teams have shifted (in full or in part) to remote selling. “I Now, sales leaders are reevaluating their strategy entirely to determine what has or hasn’t worked to create a go-to-market plan for the future of their business. “At Everyone was against it.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

ANNUITAS

MAY 28, 2015

There is still a great divide between sales and marketing. Despite the silos, some organizations are able to meet their sales and marketing goals. Misconceptions about tools like marketing automation (that is a marketing tool) just add fuel to the fire. Technology is a factor in the great divide. Will it be easy?

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

ANNUITAS

JANUARY 14, 2013

A New Year is upon us and provides the opportunity to look at the past year and see how far we have come in B2B demand generation. The market is maturing as marketing’s strategic role in the enterprise is growing as demand generation is top of mind for organizations. Fournasie Marketing Group.

Enterprise Management 100

Enterprise Management Marketing Management Demand Generation Paid Search Agency 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Hence, the list.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

MARCH 10, 2011

The continuing growth of B2B marketing and marketing automation is indeed good news for those of us in the B2B marketplace. Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

ANNUITAS

OCTOBER 23, 2014

People are still searching on things like “Marketing Automation,” but they are also searching on things like “Marketing Automation impact on Lead Management” much more frequently – and that type of search is more likely to yield a Buyer that is doing serious research and is possibly ready to engage with a vendor.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

ANNUITAS

APRIL 1, 2013

Marketing automation optimized? Blog B2B Marketing Demand Generation Demand Process Transformation Lead management Metrics' Demand programs strategized?

Demand Generation 100

Demand Generation Demand Lead Management Marketing Automation 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Hence, the list.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JANUARY 10, 2011

Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. Steve has a proven track record in marketing communications development and execution. He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. What about testing?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

JUNE 30, 2015

When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?” – Lead stage elasticity per content offer. – Lead stage velocity per content offer. – Lead stage elasticity per content offer. Lead Management Performance.

Elasticity 100

Elasticity Paid Search Agency Multi-Channel Demand Generation 100

ANNUITAS

OCTOBER 17, 2010

We are pleased that we were able to catch-up with Andrew Gaffney, Editor-In-Chief of DemandGen Report, an on-line publication that covers B2B marketing and the marketing automation space. We wanted to get his take on all things B2B marketing and what the future holds for this space. Gaffney: Absolutely.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

ANNUITAS

SEPTEMBER 21, 2010

I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). The discussion has been focusing on the approach organizations should take in implementing marketing automation.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

ANNUITAS

JULY 7, 2011

USA Financial recognized by DemandGen Report in 2011 Sales & Marketing Alignment Awards. USA Financial was one of 10 companies recognized for deploying marketing automation tools and re-engineering internal processes in order to drive new revenue growth, produce quality leads and improve campaign results.

Conversion 100

Conversion Marketing Automation Services Work Management Demand Generation Agencies 100

ANNUITAS

SEPTEMBER 9, 2011

This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. Observation 2: Marketing Automation is Alive & Well.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

ANNUITAS

OCTOBER 26, 2018

What makes Demand Generation perpetual ? The buyer’s journey is no longer linear, so your marketing programs need to be able to change with the customer’s needs. Developing a “perpetual” demand generation program is no small undertaking. Lead Management Strategy. Data Capture.

Demand Generation 199

Demand Generation Demand Generation Lead Ranking 199

ANNUITAS

AUGUST 30, 2011

Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

ANNUITAS

MARCH 4, 2014

Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. Consider her first point on how marketing is becoming increasingly technology-based … absolutely true, but not necessarily a good thing. By 2017 the CMO will spend more on technology than the CIO. ”.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

ANNUITAS

AUGUST 23, 2011

Over the last week Demand Gen Report & Televerde published reports which reviewed the performance of B2B marketing and sales teams. 61% of the respondents recognize lead leakage as a problem within their organizations. The impact is lost revenue : Approximately two-thirds of the respondents indicated that lead leakage (i.e.,

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Lead Qualification 100

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo is one of the leaders in Revenue Performance Management (RPM).

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

JANUARY 4, 2012

They stem from discussions I’ve had with marketers over the past year. Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. These resolutions are not mine alone.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

ANNUITAS

DECEMBER 7, 2011

He proceeded to tell me that he was making $70,000 per month through a new multi-level marketing company and that I had an opportunity to get in on the ground floor. Yet, it seems that the promise of “gold at the end of the rainbow” is picking up steam with many in the B2B marketing space. A defined lead routing process.

Work Management 100

Work Management Marketing Automation Services Marketing Management Sales Qualified Leads 100

ANNUITAS

APRIL 12, 2012

A few weeks ago, I was speaking with one of my colleagues about the state of B2B marketing and the maturity of today’s marketers. During this discussion we were focusing in on the skills gap that has been well documented by groups like the Marketing Automation Institute , Sirius Decisions , Aberdeen Group and others.

Marketing Management 100

Marketing Management B2B Sales ROI Marketing Automation 100

ANNUITAS

MARCH 11, 2014

I posed a few questions at the end of the post — is a Marketing Technologist role really the approach we should be taking to managing marketing’s growing investment in technology? Should the marketing technology stack be led across the business? Should it be strategically managed across marketing, IT, and the C-Suite?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

ANNUITAS

NOVEMBER 10, 2010

Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. While all of these are MQLs, there is a clear difference between an A1 lead and a C2 lead.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

ANNUITAS

OCTOBER 21, 2021

There has been a major shift in the status quo in the past few years as companies try to hold marketing accountable to firm metrics. But while many have tried, Harvard Business Review estimates that only a quarter of marketing leaders are successfully showing impact. Instead, demand marketing KPIs should focus on outcomes.

Demand 232

Demand Top of Funnel Planning High Quality Lead 232

ANNUITAS

AUGUST 19, 2010

It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of lead management.    While marketing automation can automate lead management, it cannot deliver lead management. 

Work Management 100

Work Management Marketing Management Lead Ranking Marketing Automation Services 100

ANNUITAS

DECEMBER 18, 2014

In the recent ANNUITAS B2B Enterprise Demand Generation Study , only 20.9% What got me thinking, however, was the connection between content, our buyers, and the automated nurture programs which marketing automation makes possible. Sales isn’t wrong.

Enterprise Management 100

Enterprise Management Lead Scoring Lead Ranking Content 100