Customer Experience Matrix
JANUARY 22, 2014
I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. I’ll write about some others next week and then offer some general observations. nurture campaigns), and share leads with a CRM system like Salesforce.com.
Customer Experience Matrix
OCTOBER 20, 2008
One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general.
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Customer Experience Matrix
MARCH 25, 2009
In many cases, those resources will be automated systems that are run by marketing. Today, this is accomplished by synchronizing data between demand generation and sales automation systems. So are independent demand generation systems doomed to be assimilated into larger CRM products? But that is inherently complex.
Customer Experience Matrix
MARCH 17, 2014
I took a preliminary peek at the results of the marketing automation deployment survey that VentureBeat and I have been fielding for the past few weeks. One of the rarely-spoken truths about B2B marketing automation is that a sizable minority of users – roughly one-third in most surveys – are not happy with their results.
Customer Experience Matrix
OCTOBER 15, 2013
As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. The paper itself will be available to Webinar attendees.
Customer Experience Matrix
JUNE 19, 2015
The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. But pricing will remain well below standard marketing automation products.
Customer Experience Matrix
OCTOBER 30, 2014
automation. has almost fully automated the data loading, variable selection, model building, and scoring processes. generates predictions, confidence scores for the predictions, and lists of drivers that show the reasons for the predictions. Data is stored on Amazon S3 and Postgres, allowing Wise.io to handle very large volumes.
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