Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

SugarCRM

DECEMBER 1, 2015

So when it comes to introducing marketing automation, what can you do to prepare for your “pitch” to executives? First and foremost, you need to be prepared to answer the question: How can marketing automation help our business? If you go in planning to “wing it,” your chances of walking out with what you wanted are slim-to-none.

Marketing Automation 50

Marketing Automation Automation Buy Planning 50

SugarCRM

DECEMBER 1, 2015

So when it comes to introducing marketing automation, what can you do to prepare for your “pitch” to executives? First and foremost, you need to be prepared to answer the question: How can marketing automation help our business? If you go in planning to “wing it,” your chances of walking out with what you wanted are slim-to-none.

Marketing Automation 50

Marketing Automation Automation Buy Planning 50

Heinz Marketing

AUGUST 20, 2021

A 2019 study by Forrester and Marketing Evolution found an estimated 21% of respondents’ media budgets were wasted as a result of bad data. The simplest way to conduct an audit is to pull lists within your marketing automation platform to get a sense for data completeness based on your targeting.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

ClickZ

APRIL 29, 2020

Forrester projections show spending on global marketing automation tech hit $13.4 As a result, Brickner cites the claim by a Forrester analyst that there could be a million software companies worldwide by 2027. In 2017, those percentages stood at 22 and 27 percent, respectively. The dollar amounts are impressive.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. The future of the practice, however, is supposed to be much more automated.

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Only B2B

JUNE 19, 2023

Additionally, leveraging data analytics and marketing automation tools can help identify potential leads who align with the BANT framework. A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

SugarCRM

DECEMBER 17, 2015

The benefits of marketing automation are no lie. There are plenty of statistics and real life examples out there to support them. To help you avoid a failed implementation and, more importantly, start reaping all the benefits that marketing automation has to offer, we’ve put together a checklist for you to follow.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Lead Scoring 50

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. You should analyze the statistics of your competitors’ target audiences. Marketing Automation Is The Key. The most important thing, however, is to choose the right marketing automation solutions.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Top Rank Marketing

SEPTEMBER 4, 2023

.” — Harry Mackin of @TopRank Click To Tweet As for what kind of innovation these B2B buyers are looking for, specifically: 3 — B2B buyers expect more personalization than ever Gitnux recently released a large-scale report on B2B Personalization Statistics and Trends in 2023. According to Forrester’s 2023 budget planning survey , 86% of U.S.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

LeadSloth

OCTOBER 16, 2009

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.*

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

PureB2B

MAY 30, 2022

According to statistics, sales enablement’s adoption ballooned by a whopping 343% over the past five years. Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. Automate Repetitive Tasks, Focus on Selling.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Content4Demand

SEPTEMBER 24, 2021

Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Content4Demand

APRIL 9, 2021

This form of automation works by accessing a broad range of third-party data sets to find high-value audiences, with specifics into who’s visiting a website and analyzing their actions, Olcay explained in the webinar. Instead of setting your systems to automate without regulation, organizations need to build a foundation for success.

Lead Scoring 69

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 69

B2B Digital Marketer

MARCH 14, 2024

They kick off by highlighting a startling statistic: only 1% of marketing leaders believe their content planning and execution strategies are seamlessly integrated. AI and automation can significantly reduce manual tasks. Pros and Cons Pros: Wide range of tools available for specific marketing functions.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

ClickZ

JULY 23, 2020

Marketing automation can take the guesswork out and help you make data-driven decisions amidst chaos. . Therefore, it’s crucial that your marketing stack integrate some form of marketing automation that tracks engagement and customer patterns in real-time. Digital transformation is a must.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Oktopost

JANUARY 5, 2021

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Some more interesting statistics: of the 7.81 Statistically, social media is the third largest engagement channel outside of the corporate website and email. billion, are active social media users.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Conversica

SEPTEMBER 30, 2021

People are familiar with common examples such as chatbots, voice-activated assistants, and marketing automation tools. Let’s look at a few types of Conversational Intelligence technologies, what benefits Conversational AI offers, and some important statistics driving the popularity of this innovative approach to AI.

Marketing AI 52

Marketing AI Conversion Business Work Management 52

chiefmartech

JULY 14, 2020

Statistical Self-Similarity and Fractional Dimension. As we strive to model and automate that complexity in the digital domain, the software we apply can get more and more specialized, addressing ever more niche use cases. It’s a fractal. For driving the coast of Maine, it’s the miles of the road. .”

Work Management 76

Work Management Marketing Management Software Multi-Channel 76

nDash

JULY 22, 2021

Statistics reveal that, during 2020, 59 million Americans worked as freelancers—and has continued to increase since 2014 steadily. ” Forrester’s research shows us that, between 2019 and 2020, consumers using digital payment methods grew from 61% to 64%. What does this say about the freelance world?

Peer-to-peer 52

Peer-to-peer Enterprise Management Forrester eCommerce 52

6sense

DECEMBER 1, 2021

Your Marketing Automation Platform (MAP). When the above identifiers reveal themselves in the right venues at statistically significant rates, they produce meaningful insights. Social networks . Industry solution providers. Your own website. Your Customer Relationship Management (CRM) system.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

Televerde

JANUARY 30, 2018

If you remember from the first post, a Forrester survey attributes superior results to companies that employ modern marketing techniques: ? If you have questions or want to partner with Televerde to generate demand and accelerate sales, contact us at info@televerde.com or 888-787-2829. [1] Forrester. Oct 2014. [2]

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Marketing Insider Group

AUGUST 21, 2015

The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. Yet, in other surveys, consistently, more than eighty-five percent of marketers proclaim implementing digital and content marketing, as well as, marketing automation.

Fulfillment 100

Fulfillment Forrester Customer Surveys Statistics 100

ANNUITAS

SEPTEMBER 21, 2010

I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). The discussion has been focusing on the approach organizations should take in implementing marketing automation. This statement got me thinking.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

Influitive

JANUARY 15, 2016

4 pages of content - For the sub-pages, we sourced advocate testimonials, analyst research statistics , and online reviews to combat each buying objection individually. Free Forrester Report: Advocate Marketing Is Critical To B2B Success. Customer videos - As advocate marketing experts, our advocates are our greatest assets.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

QuanticMind

OCTOBER 12, 2016

Register for the webinar featuring Forrester Research and receive a free copy of the full report. Merchants managing a huge product portfolio, particularly in enterprise SEM , should consider a predictive advertising management platform to intelligently automate the management of so many products.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

Martech Advisor

APRIL 6, 2020

Predictive analytics also leverage artificial intelligence, machine learning, statistical algorithms, and modeling to analyze existing data and predict imminent changes. Forrester surveyed 579 marketing decision-makers to help you answer this question. Impact of Predictive Analytics on Email Marketing.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. Too many pitches utilize industry TAM statistics and then claim about undercutting incumbent pricing by 50% or more. There are some restrictions.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. Too many pitches utilize industry TAM statistics and then claim about undercutting incumbent pricing by 50% or more. There are some restrictions.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Seismic

APRIL 30, 2019

Asking pointed questions of people in various positions across both Sales and Marketing will give you the big picture of the gaps in content creation, content management, engagement analytics, or usage statistics.

Marketing Management 49

Marketing Management Ad Building Business Forrester 49

NetLine

JUNE 21, 2022

35% of the Job Levels that we track to produce our Consumption Gap statistics have consumption measures exceeding the average, including the C-Level. According to Forrester Research , companies with superior lead nurturing strategies generate 50% more sales-ready leads at 33% lower cost. . While the Consumption Gap sat at 33.3

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

KoMarketing Associates

SEPTEMBER 14, 2013

The CEB recently released a statistic that “customers will contact a sales rep when they independently completed about 60% of the purchasing decision process.” In the same survey, Forrester expects the percentage of revenue to increase by 4–6%. Thank you Mike, for your time and collaboration in developing this interview!

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Statista) 76% of businesses use marketing automation.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Launch Marketing

MAY 8, 2018

As CEO of Launch Marketing Christa Tuttle discussed, it’s important for B2B organizations to examine their marketing core and identify critical needs, including a robust customer relationship management (CRM) solution and a marketing automation solution. Email marketing (if you don’t have a marketing automation solution).

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48