Automation Features Salesforce.com Sample 
Webbiquity
JULY 12, 2016
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation.
Customer Experience Matrix
FEBRUARY 13, 2014
The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.
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Customer Experience Matrix
JANUARY 5, 2010
Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. Here’s a quick look at what I found. Social media. Sales access. Sales access.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Architecture of Marketing Automation versus CRM. CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Marketing Automation.
Customer Experience Matrix
OCTOBER 29, 2015
Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Cleansing features include normalization to apply rules, standardize formats, and match against reference tables.
Customer Experience Matrix
AUGUST 28, 2014
The extraction features are important – at least to me – because they determine whether 6Sense qualifies as a “ customer data platform ” (CDP), a type of system I see as fundamental for future marketing. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo.
Adobe Experience Cloud Blog
DECEMBER 15, 2009
Twitter Starts Testing Features for Businesses. Salesforce.com announces Chatter, social computing for enterprise companies. Marketing Automation gets Social – the first major announcement about social marketing automation. December 2009 Online Marketing News. MySpace and Facebook sign real-time search deals with Google.
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