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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Marketing Automation: Marketo , Pardot , Act-On. eMarketing Institute’s Free Online Marketing Course & Certification. AMA Professional Certified Marketer in Digital Marketing via LinkedIn Learning.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

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B2Bs should get Serious about Social

Ambal's Amusings

Blog Connected Marketer Twitter ParkerTrewin. Marketing Automation is hot but Sirius Decisions research says that adoption is hovering at just 30%. There are more than 275 million blogs, more than 250 million Facebook users, 43 million LinkedIn members and 6 million followers on Twitter. Parker Trewin. Over to you.

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The State of Marketing Technology, in 12 Charts

Contently

When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Just this year, Microsoft fought off Salesforce and bought LinkedIn for $26 billion. Why Salesforce? How did these guys get so big? What the hell is a CRM 1 anyway? Martech is everywhere.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar?

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Until the marketing automation system indicates that your lead is qualified and ready for direct sales engagement.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! LinkedIn Groups and Answers can give you a quick read on viewpoints. Tom Pick's blog Webbiquity.